Digital Business Models in Sport

Abstract

Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master ( GOALS) which is financed under Erasmus Mundus Joint Master Degree.

The Business of Sports: Insights into Effective Sports Management and Marketing Strategies

“…The exploration of corporate social responsibility in sports by Breitbarth et al (2015) and the analytical framework for understanding sport SMEs proposed by Moore & Levermore (2012) reflect a deepening appreciation for the societal impact of sports organizations (11,12). Similarly, the interconnectedness of sport marketing and management, as discussed by Schwarz (20)(21)(22). These studies underscore the significance of embracing new technologies and understanding the broader economic and social implications of sports.…”