Highlights
Home sharing is touted as the future of marketing and tourism in the sharing economy.
Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of home sharing in marketing and tourism is presented.
Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed.
Theories, contexts, and methods of home-sharing research in marketing and tourism are presented.
Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.