Bringing alive a paradisal novel or the never‐ending wedding of art and consumption: the case of the “Ami Fritz” in Alsace over the last century

Abstract

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Une histoire de la CCT française: parcours et concepts clés

“…En 1995, lors du congrès de l'EMAC dont Bergadaà est présidente du comité d'organisation, se déroule une session proto-CCT avec les communications de Cova, Heilbrunn et Hetzel. Ces deux derniers vont à partir de ce moment-là participer de manière assez régulière aux ateliers très postmodernes organisés par Brown comme le « Marketing Eschatology Retreat », et aux ouvrages collectifs (Heilbrunn, 1996(Heilbrunn, , 1998aHetzel, 1996a) comme aux numéros spéciaux qui s'ensuivent (Hetzel, 2000a). En 1997, Aubert-Gamet et Cova communiquent lors du premier atelier de l'Interpretive Consumer Research, initié par Elliott, à Oxford.…”

A History of French CCT: Pathways and Key Concepts

“…At the 1995 EMAC Conference (whose organizational committee was presided over by Bergadaà), a proto-CCT was held featuring communications from Cova, Heilbrunn and Hetzel. The latter two would henceforth participate regularly in very postmodern workshops organized by Brown -including the Marketing Eschatology Retreat -that subsequently led to a number of compilation volumes (Heilbrunn, 1996, 1998a andHetzel, 1996a) and special editions (Hetzel, 2000a). In 1997, Aubert-Gamet and Cova provided communications on the occasion of the first Interpretive Consumer Research workshop that Elliott had organized at Oxford.…”