The recent experimental realization of spin-orbit coupling for ultracold atomic gases opens a new avenue for engineering solitons with internal spatial structures through tuning atomic band dispersions. However, the types of the resulting stripe solitons in a spin-1/2 Bose-Einstein condensate (BEC) have been limited to dark-dark or bright-bright with the same density profiles for different spins. Here we propose that general types of stripe solitons, including magnetic stripe (e.g., darkbright) and localized stripe waves (neither bright nor dark), could be realized in a spin-1 BEC with widely tunable band dispersions through modulating the coupling between three spin states and the linear momentum of atoms. Surprisingly, a moving magnetic stripe soliton can possess both negative and positive effective masses at different velocities, leading to a zero mass soliton at certain velocity. Our work showcases the great potential of realizing novel types of solitons through band dispersion engineering, which may provide a new approach for exploring soliton physics in many physical branches.