2018
DOI: 10.1002/csr.1710
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Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness

Abstract: This study develops a contingency framework by drawing upon on the perspectives of resource-based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco-innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero-truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderati… Show more

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Cited by 20 publications
(19 citation statements)
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References 52 publications
(152 reference statements)
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“…Furthermore, environmental regulations were identified as complementary to informal factors (Wagner and Llerena 2011), e.g. market demand or societal change, which were found positively related to eco-innovations (Lin, Tan, and Geng 2013;Liao and Tsai 2019).…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…Furthermore, environmental regulations were identified as complementary to informal factors (Wagner and Llerena 2011), e.g. market demand or societal change, which were found positively related to eco-innovations (Lin, Tan, and Geng 2013;Liao and Tsai 2019).…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…The ambition to pursue the ESG principles is closely linked to carrying out specific SRI aimed at implementing EI (Y.‐C. Liao & Tsai, 2018; van Duuren et al, 2016; Zhu et al, 2018). SRI and EI are thus currently considered strategic both to protect the environment, which is increasingly degraded by pollution, and to improve the living conditions of people and workers.…”
Section: Discussionmentioning
confidence: 99%
“…Second, firms devote regard towards the expectations of their workforces in the hope of reaching higher levels of motivation and productivity (Sáez-Martínez et al, 2016;Stoian & Gilman, 2017;Zhang & Walton, 2017). Third, employees' competencies can be a stimulus to adopt EI (Y.-C. Liao & Tsai, 2018;Przychodzen et al, 2019). Thus, the third sub-hypothesis is:…”
Section: Hypothesesmentioning
confidence: 99%
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“…Recent studies on green innovation have investigated the external search strategy of green innovative firms in terms of 'breadth' and 'depth' (Cainelli et al, 2015;Ghisetti et al, 2015;González-Moreno et al, 2019;Kobarg et al, 2020;Liao & Tsai, 2019;Li-Ying et al, 2018;Martínez-Ros & Kunapatarawong, 2019;Moreno-Mondéjar et al, 2020;Muscio et al, 2017;Olsen et al, 2017;Saez-Martinez et al, 2016;Triguero et al, 2018).…”
Section: The Level Of Openness: 'Breadth' and 'Depth' Of Knowledge Sourcesmentioning
confidence: 99%