2004
DOI: 10.1080/0898562042000205045
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Breeding places for ethnic entrepreneurs: a comparative marketing approach

Abstract: This paper aims to examine the performance conditions of ethnic (migrant) entrepreneurs in a modem economy. After a broad overview of key issues, an analytical tool from marketing theory is proposed, based on 5 P's (product, price, place, personnel and promotion). Next, an empirical application is presented, in which results from an in-depth interview study on Moroccan entrepreneurs in Amsterdam are discussed. Given the linguistic and qualitative information in our data base, two recently developed pattem reco… Show more

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Cited by 89 publications
(75 citation statements)
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References 30 publications
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“…that the value of the determining factors can be categorized. Rough set analysis has increased in popularity in the investigation of company behaviour, like acquisition, failure (bankruptcy), market strategy and location-boundedness (Dimitras et al 1999;van Geenhuizen and Nijkamp 2007;Masurel et al 2004;Sanchis et al 2006;Slowinsky et al 1997).…”
Section: Rough Set Analysis: Principles and Prediction Accuracymentioning
confidence: 99%
“…that the value of the determining factors can be categorized. Rough set analysis has increased in popularity in the investigation of company behaviour, like acquisition, failure (bankruptcy), market strategy and location-boundedness (Dimitras et al 1999;van Geenhuizen and Nijkamp 2007;Masurel et al 2004;Sanchis et al 2006;Slowinsky et al 1997).…”
Section: Rough Set Analysis: Principles and Prediction Accuracymentioning
confidence: 99%
“…Within literature on immigrant entrepreneurship, the restaurant business has long been viewed in an evolutionistic light, as springing from internal demand from co-ethnics, to which the immigrant entrepreneurs provide an almost mechanical response. There can be no doubt that many case studies have pointed to this type of process (e.g., Masurel, Nijkamp and Vindigni 2004), but this is not to be interpreted nomologically. Our research has shown that different paths could also be identified.…”
Section: Discussionmentioning
confidence: 99%
“…Studies across cities and countries often highlight similar issues for ethnic entrepreneurs with the most commonly recognised challenges are those relating to: access to finance; communication skills; statutory requirements and regulations; and shortages of co-ethnic staff (Oc and Tiesdell, 1999;Masurel, Nijkamp and Vindigni, 2004;Deakins et al, 2005). Whilst some of these factors are common to SMEs regardless of the ethnic background of the entrepreneur, they may be amplified (Fairlie, 2013).…”
Section: Challenges Faced By Ethnic Minority Entrepreneurs -Access Tomentioning
confidence: 99%
“…The most commonly noted challenge faced by ethnic minority entrepreneurs is related to access to finance (CEEDR, 2000;Oc and Tiesdell, 1999;Masurel et al, 2004;Smallbone et al, 2005;Deakins et al, 2005;Ram et al, 2008). Although access to SME finance is identified as limiting growth and success of SMEs in general (Macartney, 2014), 'discouraged borrowers' who do not apply for finance fearing rejection or the conditions that will be attached may be an even greater issue (Freel et al, 2012).…”
Section: Challenges Faced By Ethnic Minority Entrepreneurs -Access Tomentioning
confidence: 99%