“…Furthermore, there is limited understanding of the impact of this policy on the lives of Indonesian women. The majority of recent research has been purely descriptive and focused on women's infant feeding knowledge, attitudes and practices, or has explored exclusive breastfeeding barriers and facilitators (Fauzie, Suradi, & Hadinegoro, 2007;Februhartanty, Wibowo, Fahmida, & Roshita, 2012;Idris et al, 2013;Marzuki et al, 2014;Mufdlilah, Akhyar, Sutisna, & Subijanto, 2016;Nuzrina, Roshita, & Basuki, 2016;Rahmawati, 2016). In contrast, our critique unpacks the substance of Indonesian breastfeeding promotions and their embodiment by women.…”