2020
DOI: 10.4236/jhrss.2020.83017
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Brazilian Undergraduate Students’ Perceptions of the Role of Social Media in Online Recruitment for Internship Positions

Abstract: The study investigated undergraduate students' perceptions of social media's role in online recruitment for internships in Brazil. A qualitative multiple case study was applied using semi-structured interviews and direct observations of eight participants. Two themes emerged from the content analysis: vague internship postings and application barriers. The findings indicate that the information published on social media was insufficient to engage students to apply for the opened positions, and the format of on… Show more

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