Brazilian Consumers’ Understanding and Recognition Ability on Organic Processed Food

Fiori, Isabella Camargo; Kasemodel, Marcia-Gabriela C.; Makishi, Fausto; Nunes, Rubens; Valentin, Dominique; Favaro-Trindade, Carmen Sílvia; Silva, Vivian-Lara

doi:10.1080/10454446.2019.1683784

Cited by 4 publications

(2 citation statements)

References 38 publications

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“…The independent variables of both proposed models (1 and 2) were chosen because it was noted that they have diverse empirical and theoretical evidence that influences consumer behavior, especially about more or less altruistic decisions, that is, decisions more focused on the benefit of society, even if this requires a greater financial expenditure or a greater willingness to pay on the part of these consumers (Cunha et al, 2011;Pindyck et al, 2013;Tait et al, 2016;Solomon, 2018;Fiori et al, 2019, Galati et al, 2022Denver et al, 2023), the exact focus of our study. The proposed model in both cases (Model 1 and Model 2) was:…”

Section: Methodsmentioning

confidence: 99%

“…The premise was that the respondent provided information about their behavior, which he would not necessarily reveal directly (Steinman, 2009). Participants were sensitized and invited to participate through digital media (email and social networks) following the snowball methodology (Fiori et al ., 2019). The use of online questionnaires proved to be particularly useful for the study as it allowed information to be obtained from geographically distributed respondents conveniently and at a low cost.…”

Section: Methodsmentioning

confidence: 99%

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Consumer attitudes in the ecological sociotechnical transition: a comparative study between Argentina, Brazil, China, France and Italy

Cunha,

Xavier,

Nunes

et al. 2024

BFJ

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PurposeThis article investigated how consumer choices guided by their underlying microfoundations can either facilitate or hinder socio-technical transitions in the agri-food system. To this end, consumers from five countries (Argentina, Brazil, China, France and Italy) were asked to choose products common to the food basket of these five countries (coffee, yogurt and chicken) with different sensorial and ecological attributes.Design/methodology/approachTo this end, 1,417 interviews were carried out in these countries. Data were collected on four choices (from the most sustainable to the least sustainable) as well as sociodemographic elements and whether or not the price was mentioned. These choices were observed using two logit models (A and B).FindingsThe article provides evidence that the propensity to choose ecologically beneficial foods is affected by country, gender, income and level of formal education as well as by the microfoundations of choice, such as individual values and attitudes.Practical implicationsTo offer truly sustainable products, it is essential to take into account the role of countries and the microfoundations of their inhabitants’ food choices. By recognizing this crucial element, we can raise the probability of successful eco-friendly products, reducing their impact on the environment and enhancing welfare.Social implicationsAccording to the results observed in this paper, to truly offer sustainable products, we must take into account the microfoundation and the sociotechnological transition elements. By doing so, we hope that efforts toward sustainability not only benefit the environment but also the surrounding communities. So, paying attention to consumers' food choice process helps to create products that are truly sustainable in every sense of the word and will benefit very much the society, in other words, will have a greater social implication.Originality/valueThis article makes a significant contribution to the theory by revealing how micro-foundations driving consumers' choices toward sustainable food products can accelerate the ecological sociotechnical transition in agri-food systems. By shedding light on this crucial aspect, we can pave the way for a more sustainable future.

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