Consumer attitudes in the ecological sociotechnical transition: a comparative study between Argentina, Brazil, China, France and Italy
Christiano França da Cunha,
Laura dos Santos Xavier,
Rubens Nunes
et al.
Abstract:PurposeThis article investigated how consumer choices guided by their underlying microfoundations can either facilitate or hinder socio-technical transitions in the agri-food system. To this end, consumers from five countries (Argentina, Brazil, China, France and Italy) were asked to choose products common to the food basket of these five countries (coffee, yogurt and chicken) with different sensorial and ecological attributes.Design/methodology/approachTo this end, 1,417 interviews were carried out in these c… Show more
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