Brazilian approaches to crisis and risk in the context of communication: A field in search of legitimation

Abstract

Although apparently obvious, the statement that risk and crisis are inherent themes in the activities of organisations, celebrities, and public figures, is increasingly necessary in a theoretical‐scientific context. Specially given that much is discussed about these issues, but insufficient knowledge is generated to account for an increasingly complex social and organisational scenario. In the field of communication sciences, and particularly in the context of organisational communication studies, there is a need to expand systemic, multidisciplinary, and proactive approaches, and such demand reveals a theoretical field in the process of legitimation. In this context, the present study presents an overview of Brazilian approaches to the themes of crisis and risk from the perspective of communication. This paper seeks to contribute to theoretical‐practical discussions and propositions in the context of risk and crisis within the scientific community, while also raise awareness towards the need for professional improvement in these themes within market practices.