Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship

Kuehn, Kathleen

doi:10.1177/2056305116678895

Cited by 17 publications

(5 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Self-expression is a fundamental motive driving the desire to own and consume (Belk 1988), and access-based consumption facilitates this identity signaling (Belk 2013). Access to more choices within and across product categories, and to new channels such as social media platforms, provides consumers means to more precisely signal authentic and desired identities as well as to accumulate social capital, attention, and future economic gain (Barasch and Berger 2014; Fritze et al 2020; Kuehn 2016).…”

Section: Evolution Of Consumptionmentioning

confidence: 99%

Evolution of Consumption: A Psychological Ownership Framework

Morewedge¹,

Monga²,

Palmatier³

et al. 2020

Journal of Marketing

196

142

View full text Add to dashboard Cite

Technological innovations are creating new products, services, and markets that satisfy enduring consumer needs. These technological innovations create value for consumers and firms in many ways, but they also disrupt psychological ownership––the feeling that a thing is “MINE.” The authors describe two key dimensions of this technology-driven evolution of consumption pertaining to psychological ownership: (1) replacing legal ownership of private goods with legal access rights to goods and services owned and used by others and (2) replacing “solid” material goods with “liquid” experiential goods. They propose that these consumption changes can have three effects on psychological ownership: they can threaten it, cause it to transfer to other targets, and create new opportunities to preserve it. These changes and their effects are organized in a framework and examined across three macro trends in marketing: (1) growth of the sharing economy, (2) digitization of goods and services, and (3) expansion of personal data. This psychological ownership framework generates future research opportunities and actionable marketing strategies for firms aiming to preserve the positive consequences of psychological ownership and navigate cases for which it is a liability.

show abstract

Section: Evolution Of Consumptionmentioning

confidence: 99%

Evolution of Consumption: A Psychological Ownership Framework

Morewedge¹,

Monga²,

Palmatier³

et al. 2020

Journal of Marketing

196

142

View full text Add to dashboard Cite

show abstract

“…In developing an understanding of Snapchat's placemaking, our principal focus is on what place means to Snapchat (as opposed to its consumer end users) and to Snapchat's commercial and other corporate partners and clients -that is to say, the platform and political economic arrangements (van Dijck, 2013) that underpin and sustain Snapchat. The proprietors of Snapchat and those of other social media platforms, we suggest, tend to conceive of places fundamentally as venues or brands (Boy and Uitermark, 2017;D'Silva et al, 2018;Kuehn, 2016). Understood in this way, places (as venues) present marketing and advertising opportunities.…”

Section: Snapchat and Critical Internet Studiesmentioning

confidence: 91%

Placemaking through mobile social media platform Snapchat

Wilken

Humphreys

2021

Convergence: The International Journal of Research into New Med

View full text Add to dashboard Cite

In this article, we examine the particular ways that place is configured in and through mobile social media platform Snapchat, and how Snapchat is designed and conceptualized in such a way as to encourage digital placemaking. The position we take in this article is that place is not a thing that is merely recorded through this platform. Rather, place is something that is continually enacted, negotiated and renegotiated across multiple levels of media engagement. In developing this position, we first review the previous research on Snapchat that relates to placemaking. Then, we examine placemaking through two primary lens: Snapchat’s design and Snapchat’s business model. Our argument is that close examination of the place-based materiality and meaning of the Snapchat service for itself and for its clients reveals the interconnected construction and commodification of place through this service.

show abstract

“…Over the years, Vidya Balan has constructed and promoted a consistent, marketable, authentic self-image rather than just promoting her skills and ability. According to experts, this comprises self-branding for leveraging economic opportunities (Baym, 2015; Gandini, 2016; Hearn, 2010; Kuehn, 2016). Several factors are in play which make human brands authentic and enable them to resonate among the audience (Moulard et al, 2015).…”

Section: Brand Building and Sustaining Stardommentioning

confidence: 99%

Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema

Pramanik,

Mishra

2023

Media Watch

View full text Add to dashboard Cite

Vidya Balan has developed her brand of films by strategically choosing scripts to disrupt both the cinematic perception and the practice. This article argues that the Vidya Balan brand of films has been a prototype for an understated yet alternative leadership style which breaks the stereotype of portraying strong women with machismo and manliness to project them as bold and powerful. Balan has designed a consistent celebrity brand, yet distinguishable from her contemporaries. In the process, she has developed matricentric leadership. The article attempts to understand the matricentric leadership style in the context of popular Hindi cinema and how it corresponds to the larger societal context. A content analysis of Vidya Balan’s recent choice of films, her interviews, and her off-screen presence has revealed how she has succeeded in incepting an alternative leadership style. This style, inspired by a range of working mothers we see around us in our everyday lives, enables us to develop a deeper understanding of new-age women. It also adds to our knowledge about Hindi cinema’s changing trend in depicting more realistic women regarding body, looks and ability standards.

show abstract

Branding the Self on Yelp: Consumer Reviewing as Image Entrepreneurship

Cited by 17 publications

References 18 publications

Evolution of Consumption: A Psychological Ownership Framework

Evolution of Consumption: A Psychological Ownership Framework

Placemaking through mobile social media platform Snapchat

Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema

Contact Info

Product

Resources

About