Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema
Pratyusha Pramanik,
Ajit K. Mishra
Abstract:Vidya Balan has developed her brand of films by strategically choosing scripts to disrupt both the cinematic perception and the practice. This article argues that the Vidya Balan brand of films has been a prototype for an understated yet alternative leadership style which breaks the stereotype of portraying strong women with machismo and manliness to project them as bold and powerful. Balan has designed a consistent celebrity brand, yet distinguishable from her contemporaries. In the process, she has developed… Show more
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