Branding Huntington Beach, Surf City USA®: Visitors, residents, and businesses

The Role of Vernacular and Culture in Place Branding: Insight from A Literature Survey

“…The following are the data search string and data collection procedures used in this research. The international face of Thessaloniki: The "Greek crisis," the entrepreneurial major, and mainstream media discourses 18 (Giannakopoulou and Kaliampakos, 2020) Social transformations of cultural heritage: from benefaction to sponsorship: Evidence from mountain regions in Greece 19 (Lemarié and Domann, 2019) Branding Huntington Beach, Surf City USA®: Visitors, residents, and businesses 20 (Bono, 2020) Ethnic communities in the time of urban branding 21 (Purcell and Moore, 2019) Selling southern places: An examination of delta's sky magazine city profiles 22 (Molho, 2020) Modeling diversity: Cultural district policies in Doha and Singapore 23 (Collins, 2020) Moreover, the winner is…Galway: a cultural anatomy of a winning appointee…”

Popular Culture Tourism: Conceptual Foundations and State of Play

“…Other examples show how image formation can be influenced by video games (Dubois et al, 2021), or tapping into the appeal of literature (Hoppen et al, 2014) or music (Lashua et al, 2014) to leverage marketing and branding strategies. Similarly, sporting and other events (broadcast or on-site) are often deemed to be valuable marketing tools that create an advantage for destinations looking to build a strong brand and reputation (Hede, 2005; Hinch, 2006; Kim & Chalip, 2010; Smith, 2006), while at the same time potentially creating conflicts caused by certain definitions of an image for a destination (Lemarié & Domann, 2019). It is also important to consider composite effects on image formation between genres and different forms of media such that they may work together or in contradictory directions, thus further complicating any destination promotion initiative.…”

“…Likewise, traditional nomadic sporting experiences provide an opportunity for tourists to appreciate culture and history, sacredness, and authentic offerings (Wong et al, 2020). Place branding can also take advantage of fan cultures including professional league games (Chiu et al, 2017), individual sports such as surfing (Lemarié & Domann, 2019) or skiing (Dannevig et al, 2021), adventure sports, and natured-based outdoor recreation in national parks and protected areas (Marques et al, 2017) such as equestrian tourism (Schmudde, 2015) or freshwater game-angling (Mordue, 2013). A common byproduct in appropriating physical popular cultures for placemaking is the tensions between maintaining a sport’s integrity and promoting its expansion through tourism.…”

City Branding and Its Variables: The Evidence From Indonesia

“…Chan (2019) provided evidence that city brand equity and its variables, such as tourism attraction, accessibility, amenities, ancillary service, hedonism, novelty, local culture, refreshment, meaningfulness, involvement, city safety and comfort, city diversity, brand awareness, brand loyalty, proud to live, overall lifestyle is good, rather live here than anywhere else, and good reputation among residents. Besides, previous studies have investigated different aspects of city brand equity, such as that among visitor (Hussein, 2020;Lemarié and Domann, 2019;Munawir, 2019); among Citizens (Ginesta et al, 2020;Schumpp, 2020); and entrepreneurs (Chivandi et al, 2020;Oleinik, 2019) but studies on tourism management in the city brand equity are limited (Bonakdar and Audirac, 2020;Górska-Warsewicz, 2020;Jawahar, 2020). Tourism management recognizes the importance of increasing city brand equity in their area to their role as management.…”