2015
DOI: 10.1080/21568316.2015.1096299
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Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations

Abstract: The impact of relationship marketing (RM) on internationalisation process and the branding of destination image both are widely, but separately researched. However, the implications of RM vis-à-vis the branding of international destination image are not broadly explored, especially from the different internationalisation contexts. This conceptual paper précises insight, encircling this gap on the roles of RM constructs to influence the cause and consequence of stakeholder relationships and interactions at diff… Show more

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Cited by 66 publications
(60 citation statements)
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“…To achieve this research aim, this study discusses literature and presents industry information, based on the progression of arguments, in order to justify the discussion and findings, as an inductive constructivist analysis and synthesis approach (Glaser and Strauss, 1967;Hallier and Forbes, 2004;Randall and Mello, 2012;Naidoo and Wu, 2014;Shams, 2016b;Trequattrini et al, 2016). Since, other approaches, such as positivism or philosophical realism approaches do not fit well with the purpose of this study.…”
Section: Introductionmentioning
confidence: 99%
“…To achieve this research aim, this study discusses literature and presents industry information, based on the progression of arguments, in order to justify the discussion and findings, as an inductive constructivist analysis and synthesis approach (Glaser and Strauss, 1967;Hallier and Forbes, 2004;Randall and Mello, 2012;Naidoo and Wu, 2014;Shams, 2016b;Trequattrini et al, 2016). Since, other approaches, such as positivism or philosophical realism approaches do not fit well with the purpose of this study.…”
Section: Introductionmentioning
confidence: 99%
“…The third strand of literature contends that the impact of financial market development on economic growth is conditional with institutional quality (IQ; Bonnal & Yaya, ; Hall & Jones, ; Klomp & de Haan, ; Knack & Keefer, ; Kutan, Samargandi, & Sohag, ; Rodrik, Subramanian, & Trebbi, ; Shams, , , ). On the other hand, Kutan et al () contend that FD along with sound IQ facilitates to gaining a reasonably safe rate of return.…”
Section: Introductionmentioning
confidence: 99%
“…Smart use of technology (Atembe, 2015;Cortese, Giacosa, & Cantino, 2018;Gretzel, Sigala, Xiang, & Koo, 2015), sustainability (Alfiero, Lo Giudice, & Bonadonna, 2017;Barber, Deale, & Godman, 2011;Cantino, Giacosa, & Cortese, 2019;Choi & Turk, 2011;Parsa & Narapareddy, 2015;Shams, 2016a;Tuohino & Honkanen, 2015), shared supply chain (Harewood, 2008;Zhang, Song, & Huang, 2009), and digital layout of business models for tourism destinations management (Martins, Salazar, & Inversini, 2015;Park, Gretzel, & Sirakaya-Turk, 2007) are the mainstreams of new and traditional companies' practices as well as academic research (Vrontis, Thrassou, & Czinkota, 2011;Vrontis, Thrassou, & Vignali, 2006). In addition, development of tourism businesses may be reached through tailored ICT-driven innovations that might empower tourism entrepreneurs and strengthen the tourism sector overall (Ferraris, Monge, & Mueller, 2018).…”
mentioning
confidence: 99%