Brand Smartphone Advertising Survey

Martins, José Roberto Serra; Costa, Catarina Batista da; Oliveira, Tiago; Branco, Frederico

doi:10.1037/t72085-000

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Informativeness1

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2019

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“…There is even a need for information that is delivered automatically to consumers [7]. In addition, in the research conducted by J. Martins et al in 2017, it was also concluded that consumers consider smart phone advertisements to be a good source of product information and tend to find it useful and pleasant [8].…”

Section: Informativenessmentioning

confidence: 99%

Success Factors Influencing Consumers’ Willingness to Purchase Brand Advertised Through Mobile Phone in Indonesia

Wang¹

2019

IJATCSE

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This study uses quantitative data analysis methods. Data is collected through questionnaires distributed using Google Form. There were 100 respondents who had filled out the questionnaire. Based on the analysis of research questionnaires, the results show that there are two variables that influence purchasing through mobile advertising in Indonesia. They are attitude towards mobile advertising and social influence.

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Section: Informativenessmentioning

confidence: 99%