Brand attachment:Theories, measurements and relationships to related variables

吴丽丽,; 石筱璇,; 王贝依,; 张建新,

doi:10.3724/sp.j.1042.2017.01411

Cited by 5 publications

(3 citation statements)

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“…Therefore there are also many scholars who have expanded on the development of brand attachment theory. Wu et al (2017) reviewed the concept of brand attachment, measurement methods, theoretical models, influencing factors and outcome variables, and the identification of related variables, and concluded that future research on brand attachment should be conducted in three areas, including integrating theoretical perspectives, improving external validity, and examining cultural differences. Throughout the existing research, the theoretical constructs on brand attachment are still divergent, and there are few empirical studies, almost all of which are on dimensionality and measurement, and there is no authoritative research methodology (Xia & Dai, 2010).…”

Section: Literature Review Brand Attachmentmentioning

confidence: 99%

“…Both scales have good predictive validity for consumer psychology and behavior. For example, the Emotional Attachment Scale can effectively predict brand loyalty and premium purchase intention, and the Brand Attachment Scale can effectively predict consumers' actual consumption behavior (Wu et al, 2017).Therefore, although the measurement of brand attachment has been studied by many scholars, the two most dominant brand attachment scales have been used by scholars as the basis for reform.…”

Section: Literature Review Brand Attachmentmentioning

confidence: 99%

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Perceived Risk Effect on Brand Attachment: Explore Linear Regression Combined with Structural Equations Model Methods

Guo¹,

Karim²,

Qiang³

2023

IJARBSS

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The extent to which consumers like a brand is reflected by brand attachment, which is widely recognized by academics as an emotional relationship with the brand. Has this relationship always been strong and reliable? Does brand attachment have an impact under the influence of perceived risk? There is a great lack of research in this area and need to investigate. This study explores the methodology of a new model of perceived risk and brand attachment. Using a quantitative approach combining multiple linear regression and structural equation modelling, the analysis of the data revealed that COVID-19 perceived risks of financial, social, physical, psychological, and temporal risks can have a negative impact on brand attachment. In future research, the authors attempt to explore more factors influencing brand attachment, using panel data for a more in-depth study. This study also provides evidence to enrich the empirical research on brand attachment and also brings some lessons for companies' brand management practices.

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Section: Literature Review Brand Attachmentmentioning

confidence: 99%

Section: Literature Review Brand Attachmentmentioning

confidence: 99%

Perceived Risk Effect on Brand Attachment: Explore Linear Regression Combined with Structural Equations Model Methods

Guo¹,

Karim²,

Qiang³

2023

IJARBSS

View full text Add to dashboard Cite

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“…The study reveals that mentions manage consumers' perception of the brand through brand attachment. Brand attachment refers to the emotional connection between brands and consumers caused by content marketing and resulted in consuming behavior (Wu et al, 2017). That is to say, Kennedy's symbols of cultural heritage in social media content influence consumers' emotions.…”

Section: Fashion Communication: Topics Hashtags and Mentionsmentioning

confidence: 99%

How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

Shen

2022

Sage Open

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With the rise of social media, brand communication has undergone tremendous changes. In particular, small brands have been affected severely. Given this, this study investigated strategies for how small brands can survive in the digital age using a case study of Louise Kennedy, a representative Irish fashion designer brand. After examining a total of 2,899 tweets, the study finds a strategic mechanism for heritage branding on social media, and confirms the important role of cultural heritage in the success of small brands. As a result, the study extends prior studies on heritage branding to fashion marketing on social media. Also, it provides actionable insights for small brands to survive the social media firestorm.

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The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise

Zhang

Shi

Liu

et al. 2023

Economic Analysis and Policy

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Brand attachment:Theories, measurements and relationships to related variables

Cited by 5 publications

References 0 publications

Perceived Risk Effect on Brand Attachment: Explore Linear Regression Combined with Structural Equations Model Methods

Perceived Risk Effect on Brand Attachment: Explore Linear Regression Combined with Structural Equations Model Methods

How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging

The impact of extended product fit on brand loyalty: The road to durability and success for long-established enterprise

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