Brain Waves and Emotional Responses, according to Color Stimulation of Eye Shadows Using Contrast and Similar Color Arrangement

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Purpose: This study aims to obtain scientific data for establishing female images based on results from an evaluation of brainwaves and emotions, after applying five different forms of eyeliners on big and small eyes.Methods: We comparatively analyzed coefficients of variations for the brainwaves and average preference indexes (API) of 60 males and females (age 21–29), after applying five different kinds of eyeliners on big and small eyes.Results: The brainwave responses in males and females were examined by applying five kinds of eyeliners to their big and small eyes. This showed that the activity of the γ-wave was entirely higher in people when they were stimulated by pin-up eyeliner (PU) and the α-wave was less reduced than other frequency bands. The stimulation by the forms of eyeliners, rather than by those of the eyes of the people, could be a factor influencing the brainwave responses. The active sites of the brains of the males and females were examined. The results showed that each stimulus caused prominent activity in the brain, especially in the prefrontal lobe (Fp1, Fp2, Fpz). Differences were found only in the active sites and the degree of activity among their responses to each stimulus, but their response trends were similar. The API responses by various forms of eyeliners indicated negative emotional responses only when the eyes of the people were stimulated by PU, while the other API responses indicated positive emotional responses.Conclusion: The results of the comparative analysis on differences in brainwave and emotional responses, by applying different forms of eyeliners to people with big and small eyes, are thought to suggest a basic direction for expressing facial images. Therefore, it would be possible to collect huge scientific data for establishing female images, if the correlation among physiological and emotional responses can be drawn by applying eyeliners to people with big and small eyes.

Section: 감성평가unclassified

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Brainwave and Emotional Responses Based on Application of Five Kinds of Eyeliners on Big and Small Eyes

Kim¹

2022

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“…각각의 아이라이너 형태 변화에 의한 감성평가는 형용사 척도 를 10 point (-5 to 5)로 설문 문항을 구성하였다. 감성형용사 는 Kim & Ryu (2011), , Kim (2018)의 선행연구 와 image research institute (IRI)의 이미지 형용사 스케일에 서 사용한 단어를 추출하였다 (Kim & Ryu, 2011;Kim, 2018 (Chang et al, 2017;Kim, 2018 (Chang et al, 2017;Kim, 2018 Figure 1. CVB of males and females, depending on variation in forms of eyeliners.…”

Section: 감성평가unclassified

“…형태에 대한 보고 중 스모키 메이크업의 변화에 의하여 다양한 이미지가 전달된다고 한다 (Kim & Ryu, 2011 (Kim, 2016;Park & Lee, 2008). 그리고 아이라이너 형태변화에 의한 감성반응을 형용 사 이미지 맵에 포지셔닝 한 결과 얼굴 이미지 변화 시 아이라이너의 형태에 의하여 다양한 이미지로 연출할 수 있음이 파악되었다 (Kim, 2014 Fp1,Fpz,Fp2,F3,F4,F7,F8,Fz,T3,T4,C3,C4,Cz,P3,P4,Pz,T5,T6,O1,Oz,O2) Kim, 2018).…”

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Males’ and Females’ EEG Responses and Image Maps for Emotional Evaluation Depending on Variation in Forms of Eyeliners

Kim¹

2019

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Purpose: This study aimed to create image maps and understand the correlation between electroencephalography (EEG) and emotional responses by presenting a stimulus with modified forms of eyeliners to 30 males and 30 females aged in their 20s. Methods: The coefficient of variation for the brain wave (CVB) and favorability for and average preference index (API) of the eyeliners were examined. The correlation between brain waves and favorability was analyzed and an attempt to position the resulting API on an adjective image map was made. Statistical analysis of EEG and emotional evaluation was performed using SPSS, followed by repeated measure analysis of variance and post-test with Turkey's test at 95% confidence level. Results: When the EEG responses of the male and female participants were stimulated by no-eyeliner (NL), the α-wave was less reduced; when the EEG responses were stimulated by pinup eyeliner (PU), β-wave, and γ-wave, SEF50 and SEF90 were most notably activated. Both instances showed similar EEG responses and APIs, depending on the variation in eyeliner forms. Although there was a low correlation between each form of eyeliners and favorability and API, there was a high correlation between API and SEF50 for both. On the adjective image map, the API of PU was evenly distributed in the range of positive and negative images for male and female participants, and they were entirely evaluated as strong and dynamic ones. Both the male and female participants demonstrated favorability for the basic eyeliner (BC) form of the eyeliners, followed by arabic eyeliner (AA) and NL. Conclusion: The results of the EEG and emotional responses, depending on the variation in eyeliner forms, suggest a basic direction of face image expressions. This technology could acquire scientific data for prospective image building of women, if correlations among physiological and emotional responses can be drawn, by applying eyeliners to various eye-shapes.

“…이렇듯 색조화장품의 컬러의 효과에 관한 연구는 많았다. 그러나 선행연구들 중 아이라이너 형태변화에 의하여 이미지 변화에 관한 연구 (Park & Lee, 2008;Kim, 2014;Kim, 2019) (Kim, 2017;Kim, 2018;Kim, 2019).…”

Section: Introductionunclassified

Brain Waves and Emotional Responses in Males and Females Derived from the Application of Various Eyeliners to Sloe Eyes

Kim¹

2020

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Purpose: To establish quantitative data through brain waves and emotional responses by applying eyeliners to sloe eyes in males and females in their twenties. Methods: This study created stimulants by applying five eyeliners to eyes whose shapes were changed by raising their tails. Using stimulants, the coefficient of variation for brainwaves and average preference indices were obtained from males and females in their twenties, and then were positioned on an adjective image map. It is also suggested how to scientifically analyze make-up images based on a correlation between preference and beta. Results: The evaluation of brain waves and emotions collected from stimulants showed that, for both males and females, a θ wave was activated using the NL stimulation, and α wave was less decreased using the AA stimulation. The activation rates of β and γ waves were most increased by PU stimulation. Although the activation of β and γ waves in males were higher than those in females, the brain wave response tendency stimulated by eyeliners was similar in individuals with both genders. The emotional responses to sloe eyes in individuals with both genders were commonly feminine. The preference indices in both males and females were high for the NL stimulation, and the valuation index of the AA simulation was also good. The preference indices of eyeliners in the males and females were low for the PU stimulation. Among the stimulants to which five eyeliners were applied, those of PU allowed regular the positioning of positive and negative images. Conclusion: There were no discrepancies in the brain waves and emotional responses of the males and females derived from stimulants of eyeliners applied to sloe eyes. The results suggest that it is possible to draw quantitative images from a make-up that is conducted based on a qualitative evaluation. If the data of correlations between emotional responses and brain waves are further collected, they would be efficiently used in the beauty industry.