2015
DOI: 10.1016/j.ijforecast.2014.05.006
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Box office forecasting using machine learning algorithms based on SNS data

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Cited by 93 publications
(50 citation statements)
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References 43 publications
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“…Jang et al 2013Deep sentiment analysis The proposed method can determine customers' value structure and causality for identifying a niche market. Kim et al (2015) Forecasting earning Social network information and a machine learning algorithm can improve forecasting accuracy. Targeted advertising The effectiveness of advertisement can be enhanced by leveraging social context and social influence.…”
Section: Tables Table 1 List Of Studies On Web and Mobile Analytics mentioning
confidence: 99%
“…Jang et al 2013Deep sentiment analysis The proposed method can determine customers' value structure and causality for identifying a niche market. Kim et al (2015) Forecasting earning Social network information and a machine learning algorithm can improve forecasting accuracy. Targeted advertising The effectiveness of advertisement can be enhanced by leveraging social context and social influence.…”
Section: Tables Table 1 List Of Studies On Web and Mobile Analytics mentioning
confidence: 99%
“…Recent research has also shown that customer reviews can have a positive influence on sales (Chevalier and Mayzlin 2006;Du, Xu, and Huang 2014;Ghose and Ipeirotis 2011;Kim, Hong, and Kang 2015;Kim, Park, and Park 2013;Liu et al 2014;Rui, Liu, and Whinston 2013). One area in need of further examination is what makes an online review helpful to consumers.…”
Section: Introductionmentioning
confidence: 99%
“…Predictions of box-office revenue can be improved by also using an online prediction game and an online prediction market (McKenzie, 2013). The use of more data often provides greater accuracy in forecasts, particularly when using behavioural data from social network services (SNS) (Kim, Hong, & Kang, 2015). The use of such 'secondary search data' can enable firms to predict sales better (Chandukala, Dotson, Liu, & Conrady, 2014).…”
Section: Discussion Can Be Used To Predict Retail Salesmentioning
confidence: 99%