During the emergence of new host-microbe symbioses, multiple selective pressures –acting at the different steps of the microbial life cycle– will shape the phenotypic traits that jointly determine microbial fitness. However, the relative contribution of these different selective pressures on the adaptive trajectories of microbial symbionts are still poorly known. Here we characterized the dynamics of phenotypic adaptation and the underlying genetic bases during the experimental evolution of a plant pathogenic bacterium into a legume symbiont. We show that fast adaptation was supported by the sequential fixation of mutational cohorts within populations, and dominated by selection for host entry competitiveness over within-host proliferation. Computer simulations predict that this effect emerges from the presence of a strong selective bottleneck at host entry before bacterial multiplication. However, identifying and characterizing adaptive mutations revealed recurrent couplings between the two phenotypic traits, further increasing the efficiency of host-mediated selection of new symbionts.