Book Review: Health Communications: Lessons from Family Planning and Reproductive Health

Male-to-male sex among men who inject drugs in Delhi, India: Overlapping HIV risk behaviours

“…Piotrow, Kincaid, and Rinehart (1997) highlighted that condoms were introduced to India as a family planning tool rather than as protection against HIV/STIs, which may in part explain why condoms are uncommonly used for sex between men. It is likely that a combination of the issues raised above contribute to the lack of condom use by PWID for anal sex with men.…”

Findings from the use of a narrative story and leaflet to influence shifts along the behavior change continuum toward postpartum contraceptive uptake in Sylhet District, Bangladesh

“…Individuals were categorized as being: (1) in the knowledgeable phase if they could recall key information presented in the leaflet; (2) in the approving phase if they reported discussing PPFP with friends/family and personally approved of postpartum contraceptive use; (3) in the intending phase if they expressed intention to use FP in the future; (4) in the practicing phase if they were currently using a modern contraceptive method; and (5) in the advocating phase if they were using a modern contraceptive method and had also advocated for others to do so. These classification criteria are aligned with those outlined by Piotrow and colleagues in their delineation of each of the SBC framework stages [17].…”

“…The SBC framework identifies five stages of change which individuals experience in the process of adopting a new behavior: knowledge, approval, intention, practice, and advocacy. Progress from one stage to the next increases likelihood of achieving and sustaining the behavior [17]. Successful behavior change activities facilitate movement across these stages towards adoption of a desired behavior.…”

“…Advocacy also helps other people move through the steps by offering them a behavioral model and confirming community norms'' [17].…”

Reducing the risk of HIV transmission among adolescents in Zambia: Psychosocial and behavioral correlates of viewing a risk-reduction media campaign

“…The present intervention was guided by a revised stage theory of behavior change [6]. Specifically, the theory posits that behavior change occurs in a sequential series of steps that unfold as a consequence of interactions.…”