“…Destination developers can actively work to provide an experience that can develop a high level of self-identity among the visitors. Previous studies have shown that destination brand and its brand personality (Murphy, Benckendorff, & Moscardo, 2007;Orth, 2011),; involvement (Cheng & Kuo, 2015;Su, Cheng, & Huang, 2011), and pleasure and arousal evoked during the visit (Loureiro, 2014;Orth et al, 2010) could generate place attachment. The result showed that there is still room for the Pingsi developer to boost place attachment and familiarity.…”