Body Projects: Fashion,
						Aesthetic Modifications and Stylized Selves

Ghigi, Rossella; Sassatelli, Roberta

doi:10.4135/9781473998803.n17

Cited by 7 publications

(3 citation statements)

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“…In a consumer culture, each individual is arguably invited to take responsibility over their body and appearance and called upon to invest in their looks (see Ghigi & Sassatelli, 2018). The invitation to work on one's looks comes with a promise of social and economic benefits; it entices people to believe in appearance as currency.…”

Section: Belief In Appearance As Currencymentioning

confidence: 99%

Who Performs Appearance Work, and Who Believes Appearance Works? Gendered Appearance Beliefs and Practices in Finland

Kukkonen¹

2021

Appearance as Capital

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Section: Belief In Appearance As Currencymentioning

confidence: 99%

Who Performs Appearance Work, and Who Believes Appearance Works? Gendered Appearance Beliefs and Practices in Finland

Kukkonen¹

2021

Appearance as Capital

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“…Portraying girls as sex objects is a common practice that can be influenced by different factors: the fashion industry (Ghigi and Sassatelli, 2018), the media (Graff, Murnen and Krause, 2013;Ward, Seabrook, Manago and Reed, 2016;Wright, Malamuth and Donnerstein, 2012), beauty contests (Cartwright, 2012;Barzoki, Mohtasham, Shashidi and Tavakol, 2017), the increasing practice of sexting (caused by children themselves or without their knowledge or consent), grooming (Catalina, López de Ayala and García Jiménez, 2014;Lorang, McNiel and Binder, 2016;Villacampa and Gómez Adillón, 2016), the normalisation of pornography among minors (Johnson and Berdahl, 2016;Olmos, 2016) and toward minors 1 (Taylor, Holland and Quayle, 2001), the way children and adolescent idols dress and act (Llovet et al, 2017;Marôpo, Vitorino and de Miranda, 2017), and the fact that parents are misinformed or unconcerned about images of sexualized minors (Lo, 2017).…”

Section: Palabras Clavementioning

confidence: 99%

Estado de la cuestión sobre la sexualización infantil en el entorno digital y propuestas de alfabetización mediática

Rodríguez

Ventisca

Noguero

2019

Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales

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Las redes sociales plantean para los menores tanto situaciones de riesgo como respuestas positivas hacia su empoderamiento. El fenómeno social de la sexualización infantil, ya rechazado para las mujeres –por las connotaciones de discriminación, rol pasivo y tolerancia a la violencia–, se ha generalizado en Internet con aparente impunidad por parte de las marcas y medios que reproducen esas imágenes y débil concienciación entre las niñas y los padres que las publican en redes sociales. Ante la llamada de reguladores, padres e investigadores para proteger los derechos de la infancia, los objetivos de esta investigación son conocer el estado de la cuestión sobre la sexualización de la infancia en el entorno digital y recoger algunas propuestas de alfabetización mediática. La metodología utilizada ha sido la revisión de la literatura sobre sexualización, publicidad digital, comercialización de la infancia e infancia y moda en las bases de datos de revistas académicas y bibliotecas universitarias. Las conclusiones arrojan la necesaria contribución de prescriptores de opinión, medios, padres, educadores y anunciantes para evitar reducir la sexualidad a la sexualización y tomar conciencia del impacto de las imágenes comerciales que pueden generar conductas de riesgo.

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“…Given that what society deems as fashionable is in a continually state of flux, consumers constantly need to make product choices to satisfy their ever-changing fashion-related needs and wants. This state of flux is, for the most part, due to the efforts of fashion designers, producers, marketers and retailers who constantly create new fashion trends and seek to foster the society-wide adoption of those trends (Ghigi and Sassatelli, 2018). The fashion industry comprises a significant number of players, including those involved in the design, production, distribution, marketing and retailing of fashion products (Britannica, 2019b).…”

Section: Introductionmentioning

confidence: 99%

Media and group influence on Generation Y consumers’ attitudes towards beauty products

Dalziel

Klerk

2021

SJME

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Purpose The purpose of this paper is to examine the influence of two potentially important antecedents of female Generation Y consumers’ attitudes towards beauty products. In particular, the impact of the media and groups is analysed through their influence on subjective norms. Design/methodology/approach Structural equation modelling analysis of moment structures was used to propose and test a research model by means of data from a substantial size of female Generation Y consumers. Findings The study’s results confirm that female Generation Y consumers have a favourable attitude towards beauty products and that this attitude is influenced by their subjective norms. Furthermore, the findings suggest that group influence, which includes the opinions of friends, family and peers and media influence both predict female Generation Y consumers’ favourable attitude towards beauty products via their influence on this segment’s subjective norms. Practical implications These results emphasise the strategic importance of incorporating subjective norms, together with media and group influence into beauty product marketing communication campaigns targeting female Generation Y consumers. Given that this generation is known to be prevalent users of social media and often consult online peer product reviews, such strategies should also be extended beyond traditional media platforms to include social media, particularly social media influencers and online product review platforms, thereby tapping into subjective norms and group influence. Originality/value This study contributes to understanding female Generation Y consumers’ attitudes towards beauty products, especially the combined influence of subjective norms and media and group influence on such attitudes.

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Body Projects: Fashion, Aesthetic Modifications and Stylized Selves

Cited by 7 publications

References 0 publications

Who Performs Appearance Work, and Who Believes Appearance Works? Gendered Appearance Beliefs and Practices in Finland

Who Performs Appearance Work, and Who Believes Appearance Works? Gendered Appearance Beliefs and Practices in Finland

Estado de la cuestión sobre la sexualización infantil en el entorno digital y propuestas de alfabetización mediática

Media and group influence on Generation Y consumers’ attitudes towards beauty products

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