Blue Ocean Strategy - Big Vision Small Steps

Gwal, Anant; Gwal, Rajeshwari

doi:10.21917/ijms.2016.0053

Cited by 4 publications

(4 citation statements)

References 5 publications

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“…This extremely dangerous for businesses as reconstructed boundaries can be penetrated and niche markets exploited by new entrants (Azlin & Amran, 2018). Additionally, blue oceans can turn pink and as such, this study tested for sustainability through a multivariate multiple linear regression through analysis of variances to make predictions which have not been pursued before, as previous studies have mostly focused on descriptive analysis and establishing correlations among competitive approaches implemented by companies and their performance (Anant & Rajeshwari, 2016).…”

Section: Research Gapmentioning

confidence: 99%

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

Mutua,

Chacha

2024

East Afr. j. bus. econ.

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The production and uptake of locally manufactured roofing sheets have been on a steady downward trajectory over the last ten years, leading to a significant decline in revenue and employment in the sector. Kenya's roofing sheet production fell more than 8 percent in 2019 following a decline that started with weakening demand in 2010. Blue ocean strategies prescribe a path to positively sustaining performance by shifting firms from cut-throat market competition (the red ocean) to a wide-open new, uncontested market space (the blue ocean). The main purpose of this study was to analyse the effect of blue ocean strategies on the performance of roofing sheet manufacturers in Kenya. The specific objectives of this study were to establish the effect of value innovation strategy, examine the effect of customer acquisition strategy, evaluate the effect of competitor elimination strategy on the performance of roofing sheet manufacturers in Kenya. The study adopted a mixed research method and employed a descriptive research design. The target population consisted of 241 employees drawn from all the fifteen (15) roofing sheet manufacturers in Kenya registered with the Kenya Association of Manufactures (KAM), from whom a sample size of one hundred and twenty-seven (127) employees was selected using the Krejcie and Morgan table formula. The findings of this study have illuminated a statistically significant positive effect of Blue Ocean strategies on firm performance, albeit with variations among specific strategies. These statistics imply that 51% of the variance in the performance of roofing sheet manufacturers can be attributed to the adoption of the blue ocean strategy. Consequently, the study recommends that roofing sheet manufacturers must prioritize the adoption of need-based value innovation and customer acquisition strategies overall blue ocean strategies over any other strategies therein to ensure sustainable performance

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Section: Research Gapmentioning

confidence: 99%

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

Mutua,

Chacha

2024

East Afr. j. bus. econ.

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“…However, 61% of total profits came from these takeoffs creating new markets, which authorizes the significance and effectiveness of Blue Ocean Strategies in increasing profitability (Mızrak and Baykal, 2019). If an organization chooses to relocate into a new market space where there is a marginal competition or changes its product dynamics, it is called the Blue Ocean Strategy (BOS) (Gwal and Gwal, 2016). With BOS, there is a pursuit of fulfilling customers' needs by creating new values through the configuration of the organization's strategies (Kim and Mauborgne, 2005b).…”

Section: Blue Ocean Strategymentioning

confidence: 99%

Innovation Strategies and the Business Perspective: A Synthesis of Existing Research and a Composed and Comprehensive Framework

Çubukcu,

Özcan Özözer,

Hande Erol Bingüler

2024

JOSI

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Innovation has a direct impact on competitive business environments. Nowadays, it is an ordinary need for organizations to implement and pursue innovative business strategies. For this purpose, many innovation-oriented strategies have been developed. The analysis and observations we made within the framework of our literature analysis show that a more unified, comprehensive, and holistic innovation strategy approach is needed. The innovation strategies of organizations should become a dynamic structure due to the unsteady conditions of the market and competitive environment and the shortening of product life cycles. Therefore, we proposed a new synthesized innovation strategy framework focused on the needs of different businesses.

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“…Previous research related to the theory of the Blue Ocean Strategy is presented in this section. It must be mentioned first that the emphasis on "strategy" is defined as a high-level plan to achieve one or more goals (Gwal & Gwal, 2016), and hence under conditions of uncertainty needs to be based on information that is highly cumulated, not complete and offers a clear option, hence the formulation of strategy is not considered an action for firms to take (Nassrey, 2019), and present requirements have to be fulfilled by strategies that can help businesses become functional to face changing competitors (Kuraś, 2016). Nassrey (2019) therefore commented that what differs blue ocean strategy from other strategies is the main points, such as value innovation coming from desirable costs to bear and value to buyers, economies (of scale) that are generated from the new market, and customer value that increases as important attributes are presented to fulfill their need.…”

Section: Previous Theoretical Research and Findingsmentioning

confidence: 99%

Implementation of Blue Ocean Strategy: Review of Previous Cases

Hokianto

2023

ijmb

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Blue Ocean Strategy is considered to be an unique strategy to be used by business owners, as its was first introduced as a way to “create profit by finding new market and less focusing on competing”. However, as much as the strategy have been introduced and used, how does it perform in practice? What is Blue Ocean Strategy main points, and what are the theoretical research thinks about the strategy? These has yet to be unanswered, hence using qualitative research with literature review method to conduct research, the discussion points out what makes blue ocean distinctive as a strategy, the theoretical perspectives from many authors about blue ocean strategy, and the example cases in implementing Blue Ocean Strategy.

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Blue Ocean Strategy - Big Vision Small Steps

Cited by 4 publications

References 5 publications

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

Analysis of Blue Ocean Strategies on the Performance of Roofing Sheet Manufacturers in Kenya

Innovation Strategies and the Business Perspective: A Synthesis of Existing Research and a Composed and Comprehensive Framework

Implementation of Blue Ocean Strategy: Review of Previous Cases

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