Innovation Strategies and the Business Perspective: A Synthesis of Existing Research and a Composed and Comprehensive Framework
Ahmet Çubukcu,
Yekta Özcan Özözer,
Ayşe Hande Erol Bingüler
Abstract:Innovation has a direct impact on competitive business environments. Nowadays, it is an ordinary need for organizations to implement and pursue innovative business strategies. For this purpose, many innovation-oriented strategies have been developed. The analysis and observations we made within the framework of our literature analysis show that a more unified, comprehensive, and holistic innovation strategy approach is needed. The innovation strategies of organizations should become a dynamic structure due to … Show more
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