Bloggers' Motivations and Behaviors: A Model

Huang, Chun‐Yao; Shen, Yong Zheng; Lin, Hong; Chang, Shin Shin

doi:10.2501/s0021849907070493

Cited by 131 publications

(105 citation statements)

References 25 publications

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“…Existing research on blogs as object of study, the second category identified above, has paid attention to motivations for blogging (e.g., Huang et al, 2007), blog categories (e.g., Dearstyne, 2005), interactions between bloggers and readers (e.g., Huang et al, 2008) and the influence of employee bloggers (e.g., Aggarwal et al, 2011). Madsen (2009) …”

Section: Csr Communications and Bloggingmentioning

confidence: 99%

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

2013

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Section: Csr Communications and Bloggingmentioning

confidence: 99%

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

2013

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“…A blog is a website presenting dated entries, or posts, containing either text, images, or audio/video and typically listed in reverse-chronological order (Huang, Shen, Lin, & Chang, 2007;Miller & Pole, 2010;Nardi, Schiano, Gumbrecht, & Swartz, 2004b;Schiano, Nardi, Gumbrecht, & Swartz, 2004), most taking the form of an online diary (Nardi, Schiano, & Gumbrecht, 2004a) with fairly brief posts (Schiano et al, 2004). Initially, keeping a blog required knowledge of programming, but with introduction of user-friendly free services such as Blogger and WordPress, anyone with internet access can start and maintain a blog (Huang et al, 2007;Miller & Pole, 2010).…”

Section: What Are Family Building Blogs?mentioning

confidence: 99%

Blogging about Family Building (Infertility, Pregnancy Loss, Adoption, Pregnancy, Trying to Conceive): Content and Blogging Motivations

Sohr-Preston

Lacour

Brent

et al. 2016

Studies in Media and Communication

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To better understand the content and process of family building blogging, two interrelated studies took place. First, blogs with posts during a designated week were analyzed for content. Then, hosts of active blogs were invited to complete a survey on their blog content and reasons for blogging. Results of both content analysis and survey indicated a variety of content appearing in such blogs, with children, pregnancy, attempts to conceive, and negative emotional experiences related to those emerging as popular topics. To identify motivations for blogging about such content, a principal components analysis (PCA) suggested seven different blogging motivations: gaining attention, benefitting others, becoming a career blogger, entertaining others, documenting life events, self-expression, and forming an online social support network. To further explore blogging motivations, subgroups of bloggers (those having experienced infertility, those having experienced pregnancy loss, and those already parenting) were compared on their ratings of the seven blogging motivations with multivariate analysis of variance (MANOVA). While results mostly supported consistency across subgroups in motivations, there was a significant effect for infertility experience on ratings for educating others and self-expression. This investigation represents the first known attempt to capture what information is included in the growing subgenre of family building blogs and what reasons inspire bloggers to create and maintain them.

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“…3 People are motivated to keep personal blogs to document their lives, express thoughts and opinions, for catharsis, and community. 1,7 Regardless of their reasons for posting, bloggers may share their personal opinions and feelings on the Internet to online audiences, who may read and comment on their blogs. That is, bloggers may selfdisclose and communicate with unknown audiences, based on trust, 15 anonymity, 16 or both.…”

Section: Self-disclosure In Real Life and In Cyberspacementioning

confidence: 99%

Self-Disclosure Among Bloggers: Re-Examination of Social Penetration Theory

Tang

Wang

2012

Cyberpsychology, Behavior, and Social Networking

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Based on Social Penetration theory, this study explores the topics that bloggers disclose on their blogs, and in the real world. A total of 1,027 Taiwanese bloggers participated in this online survey, which revealed that bloggers self-disclosed nine topics (attitude, body, money, work, feelings, personal, interests, experiences, and unclassified). Further, we examined the depth and width of what bloggers self-disclosed to three target audiences (online audience, best friend, and parents), confirming that their disclosure is significantly different for each of these target audiences. Bloggers seemingly express themselves to their best friends the most, followed by parents and online audiences, both in depth and in width. The ''wedge model,'' proposed by Altman and Taylor (1973), has been extended to online relationships in this study. In comparison to male bloggers, female bloggers seemed to disclose more to their best friends and parents in their daily lives; however, no significant difference was observed in their disclosure to online audiences. Younger bloggers ( < 20 years old) seemed to disclose a wider range of topics; however, there was no significant difference in the depth of their disclosure on their blogs. Discussions of these results are also presented.

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Bloggers' Motivations and Behaviors: A Model

Cited by 131 publications

References 25 publications

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

Blogging about Family Building (Infertility, Pregnancy Loss, Adoption, Pregnancy, Trying to Conceive): Content and Blogging Motivations

Self-Disclosure Among Bloggers: Re-Examination of Social Penetration Theory

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