On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

Lee, Hsin-Hsuan Meg; Dolen, Willemijn van; Kolk, Ans

doi:10.1007/s10551-013-1955-0

Cited by 43 publications

(27 citation statements)

References 63 publications

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“…This research also introduces questions of public policy. For instance, organizations may wish to encourage a healthy lifestyle and companies may use these strategies in their corporate social responsibility programs (Wansink, Shimizu, & Camps, ; Lee, Van Dolen, & Kolk, ). Consistent with this notion, Wansink et al.…”

Section: Discussionmentioning

confidence: 99%

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Fukawa

Niedrich

2015

Psychol. Mark.

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The effects of supraliminal primes on product preference have been explained by two activation mechanisms, goal activation and trait activation. In this research, an additional activation mechanism not explained by goals or traits is identified. Using the implicit association test as a process measure, this article provides evidence that the effect of supraliminal primes on product preference is the result of conceptual fluency and the fluency heuristic. To provide evidence that this mechanism affects preference nonconsciously, this article proposes a dual-processing framework where conscious effects are mediated by explicit attitude and nonconscious effects are mediated by implicit attitude and moderated by the motivation and opportunity to process information. The experimental findings support the authors' propositions, which provide a number of theoretical, methodological, and practical implications.

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Section: Discussionmentioning

confidence: 99%

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Fukawa

Niedrich

2015

Psychol. Mark.

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“…A number of questions had open-ended responses, which is why themes were identified through both inductive and deductive processes [40,41], with themes and patterns from prior research with this community used [37,42] and additional themes that emerged from the interview data captured and added to the code frame throughout the data analysis process. Open-coding of the content was conducted on a random sample of 20% of the total number of responses [43]. Content coding was used to answer questions 3, 4, and 5.…”

Section: Methodsmentioning

confidence: 99%

Perceptions About Disseminating Health Information Among Mommy Bloggers: Quantitative Study

Burke‐Garcia¹,

Kreps²,

Wright³

2018

JMIR Res Protoc

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BackgroundSocial media are potentially powerful channels for communicating relevant health information in culturally sensitive and influential ways to key audiences. Moreover, these channels hold promise for promoting awareness and knowledge of health risks, prevention, and treatment by utilizing opinion leaders for message dissemination. Despite limited empirical evidence to-date, early promising results suggest that blogs are a form of social media that should be examined as worthy channels for health communication.ObjectivesThis formative study explored mommy bloggers’ perceptions about sharing health-related information on their blogs with their readers. It also sought to analyze which topics would be of most interest to mommy bloggers, what motivates them to write about health issues, and how they perceive interest in these topics among their readers.MethodsThis study employed survey methodology, including the use of open-ended questions, the responses to which were coded for analysis. Specifically, a 14-item survey was fielded with mommy bloggers between October 1 and October 28, 2016. Bloggers were recruited through The Motherhood network. A total of 461 mommy bloggers responded to the survey; 163 were removed for low quality responses and incomplete data. As a result, 298 eligible participants completed the survey. For open-ended questions in the survey, a sample of responses were coded and analyzed.ResultsThe majority of the respondents (87.2%, 260/298) reported that they have written about health issues in the past; 97.3% (290/298) of the respondents reported that they would consider writing about health issues sometime in the future, and 96.3% (287/298) of the respondents reported that their readers like to read about health issues on their blogs. In terms of content priorities for this sample of bloggers, Nutrition and Physical Activity dominate the current conversation and similarly, Physical Activity and Nutrition remain top content priorities for these bloggers for the future. Moreover, 21.3% of the respondents reported that their readers would be interested in these topics. Finally, having a personal connection with a health issue was found to be positively associated with likeliness to write about health issues on their blog (P<.001).ConclusionsThis study illustrates that there are potentially rich opportunities for working with mommy bloggers to communicate with key health decision makers (moms) on important health issues. There is a great support among mommy bloggers for health information dissemination as well as interest for accessing relevant health information from their readers. This presents an opportunity for public health research and communication campaigns to more broadly promote their messages, thereby contributing to their behavior change objectives. Limitations included overrepresentation of white, higher-educated, and younger women. It suggests a need for more targeted engagement of a diverse sample for future work.

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“…Campbell (2007) provides an institutional theory of CSR and argues that the determinants of CSR include the general financial condition of the firm, the health of the economy, the intensity of competition faced by the firm, institutional factors(including public and private regulations) the presence of non-governmental and other independent organizations, institutionalized norms, associative behavior among corporations, and organized dialogue between corporations and their stakeholders. Archival and experimental studies confirm the role of external factors such as media (including social media) (Grafstrom & Windell, 2011;Lee, Van Dolen, & Kolk, 2013;Lyon & Montgomery, 2013), law (Jackson & Apostolakou, 2010;Shum & Yam, 2011), and politics (Zhao, 2012) as well as the roles of internal factors, such as ownership structure (Oh, Chang, & Martynov, 2011), and manager and owner characteristics, such as attitude (Roxas & Coetzer, 2012) or style (Du, Swaen, Lindgreen, & Sen, 2013). Pedersen and Gwozdz (2014) argue that the inconsistency within (rather than between) stakeholders groups creates pressure for CSR.…”

Section: Determinants Of Csrmentioning

confidence: 95%

Cross-listing and CSR performance: evidence from AH shares

Shi

Zhang

Zhou

2018

Front. Bus. Res. China

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This study investigates the association between corporate social responsibility (CSR) performance and cross-listing. In a clean setting where a change in CSR performance can be attributed to the cross-listing, we find a statistically significant and economically meaningful increase in CSR performance for the cross-listed firms. Moreover, such an increase comes mostly in technical CSR, which targets the firms' primary stakeholders. We also find that the positive association between cross-listing and CSR improvements is more pronounced for firms with weak corporate governance. The results hold under a variety of different robustness checks.

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On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues

Cited by 43 publications

References 63 publications

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

A Fluency Heuristic Account of Supraliminal Prime Effects on Product Preference

Perceptions About Disseminating Health Information Among Mommy Bloggers: Quantitative Study

Cross-listing and CSR performance: evidence from AH shares

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