2020
DOI: 10.32070/ec.v3i47.86
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Blockchain Technology: Features, Prospects

Abstract: The article examines the features of blockchain technology and the construction of its structural elements. It is based on the principle of structuring and working with databases, which was developed by Satoshi Nakomoto in 2008. A feature of its model is the reliability of transactions and the creation of a decentralized register of data accounting and key blocks of information. The article also examines the main types of operation of the blockchain system, from Blockchain 1.0 to the concept of Blockchain 4.0.… Show more

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Cited by 2 publications
(2 citation statements)
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“…Still, there needed to be more agreement about the rates of customer adoption and the extent to which this could or should influence by bank strategies. Sarel & Marmorstein, Girchenko & Kossmann, and No [8][9][10] both study digital banking. They look into the potential of internet banking, but banks need to reconsider their marketing strategy.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Still, there needed to be more agreement about the rates of customer adoption and the extent to which this could or should influence by bank strategies. Sarel & Marmorstein, Girchenko & Kossmann, and No [8][9][10] both study digital banking. They look into the potential of internet banking, but banks need to reconsider their marketing strategy.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The diffusion of digital technologies has unlocked enormous opportunities for strengthening relations and deeply mining markets in terms of new ways to achieve segmentation and online targeting (Kotler et al, 2016;Müller et al, 2018;Urban, 2003); new opportunities for defining offers and improving customer management systems (James et al, 2017); the development of new marketing and communication models (wiki, social networks, blogs and corporate blogs, e-commerce), created through the combined use of tools such as the internet, mobile devices and digital TV (Nguyen and Simkin, 2017;Taylor et al, 2018;Sestino et al, 2020). In the past, strategic approaches moved from traditional media-based unidirectional messages and transmission of mono-medial analogical content to unidirectional communication flows (top-down), by which contents are processed upstream by marketer broadcasters (Girchenko and Ovsiannikova, 2016;Xu et al, 2016). Nowadays, the digital nature of online messages makes them editable and customisable, involving radical changes in the communication flow and information diffusion (Mulhern, 2009).…”
Section: Digital Tools and Marketing Strategiesmentioning
confidence: 99%