Bank Marketing Strategy Based on Consumer Loan Behavior Prediction

Abstract

In recent years, with the continuous improvement of living standards, more people and small enterprises have tended to loan from banks. By analyzing the loan behavior of bank customers and the decision-making process of loan behavior, this paper proposes and optimizes the strategy and marketing model. The customer's marital status, real estate status, and the type of contact information left will affect the customer's loan behavior. And the influence of the three factors is ranked as follows: marriage is more significant than contact information, and contact information is more excellent than real estate.