Black Lives Matter Coverage: How Protest News Frames and Attitudinal Change Affect Social Media Engagement

Mourão, Rachel R.; Kilgo, Danielle K.

doi:10.1080/21670811.2021.1931900

Cited by 23 publications

(25 citation statements)

References 67 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…∼ 2 h and 27 min average daily; DataReportal, 2021 , Heffer et al, 2019 , Zhong et al, 2020 , Nguyen, 2021 ). Furthermore, social media is increasingly involved in various domains of life including education, economics and even politics, to the point where engagement with the economy and wider society almost necessitates its use, driving the continued proliferation of social media use ( Calderaro, 2018 , Nguyen, 2021 , Mabić et al, 2020 , Mourão and Kilgo, 2021 ). This societal shift towards increased social media use has had some positive benefits, serving to facilitate the creation and maintenance of social groups, increase access to opportunities for career advancement and created wide ranging and accessible education options for many users ( Calderaro, 2018 , Prinstein et al, 2020 , Bouchillon, 2020 , Nguyen, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Social media use and abuse: Different profiles of users and their associations with addictive behaviours

Tullett-Prado

Stavropoulos

Gomez

et al. 2023

Addictive Behaviors Reports

View full text Add to dashboard Cite

Section: Introductionmentioning

confidence: 99%

Social media use and abuse: Different profiles of users and their associations with addictive behaviours

Tullett-Prado

Stavropoulos

Gomez

et al. 2023

Addictive Behaviors Reports

View full text Add to dashboard Cite

“…However, scholars argue that previous studies have not noticed that technological changes in media offer new opportunities for customer and brand engagement (Moura˜o & Brown, 2022). Recent research indicates a close connection between brand depiction and customer perceptions of the brand on social media (Husain et al, 2022).…”

Section: Drivers For Customer and Brand Engagementmentioning

confidence: 99%

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Shen

2023

SAGE Open

View full text Add to dashboard Cite

Promoting engagement with brand posts tends to be important for brands and marketers who aim for success in social media marketing. With the variety of social media available today, it can be difficult for brand and marketing practitioners, especially small brands, to coordinate their efforts across different platforms. This study examines platform and content strategies in terms of engagement with brand posts through data mining and one-way ANOVA. The results suggest that for each brand, engagement with brand posts can be improved by choosing an appropriate platform strategy, instead of using a different content strategy across platforms. These findings contribute to a limited analysis of platform strategies for social media marketing engagement of today’s brands.

show abstract

“…The role of social media is huge in influencing netizens to carry out social movements. Just bringing up some headlines or articles on Facebook, some tweets on Twitter, uploading photos on Instagram, or videos on YouTube can indirectly affect other people when reading or viewing uploaded pictures or videos (Mourão & Kilgo, 2021).…”

Section: Religiosity Utilizing Modern Information Technology Media Ca...mentioning

confidence: 99%

Communication for Empowerment Through Virtual Philanthropy to Build an Islamic Creative Economy

Purwani

2022

ajdk

View full text Add to dashboard Cite

The spread of Covid-19 cases in Indonesia has caused a weakening of economic activity, which also impacts economic growth, unemployment, and a decline in income from micro, small and medium enterprises (MSMEs). This study aims to explore the role of the creative economy through virtual philanthropy based on Islamic teachings in helping economic recovery. The type used in this research is qualitative with a phenomenological approach. The data collection technique was primarily done through observation and interviews to strengthen the data. The participants in this study were four communities of micro, small and medium enterprises (MSMEs) engaged in services and one district of empowerment in the region of Yogyakarta, Indonesia, as the subject of research. The results of this study indicate that the presence of a virtual philanthropic community based on Islamic guidelines through social media has an impact on business growth in six essential ways, namely: the movement to buy friends' products, group alms, promote friends' products, buy in cash, usury-free capital assistance, and strengthen networks business. The hope is that this Islamic-based virtual philanthropy can become a driving force of empowerment for small communities.

show abstract

Black Lives Matter Coverage: How Protest News Frames and Attitudinal Change Affect Social Media Engagement

Cited by 23 publications

References 67 publications

Social media use and abuse: Different profiles of users and their associations with addictive behaviours

Social media use and abuse: Different profiles of users and their associations with addictive behaviours

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Communication for Empowerment Through Virtual Philanthropy to Build an Islamic Creative Economy

Contact Info

Product

Resources

About