Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience

Anghelcev, George; Sar, Sela; Martin, Joanne; Moultrie, J

doi:10.1080/15205436.2020.1811346

Cited by 20 publications

(17 citation statements)

References 42 publications

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“…The concept of binge-watching A dynamic trend that has emerged among digital media consumers is binge-watching. The term "binge" is associated with excess consumption, such as overindulgence of food, beverage or digital media (Anghelcev et al, 2021). Even though the description of bingewatching is still evolving, it is defined as the will to watch multiple episodes of a television (TV) program in rapid succession, typically by utilizing DVDs or digital streaming.…”

Section: Literature Reviewmentioning

confidence: 99%

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Rahman

Arif

2021

SAJM

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PurposeThe purpose of the study is to dive into various binge-watching habits of Netflix users amidst the COVID-19 pandemic. Consumers find themselves amidst the COVID-19 lockdown with more free time to indulge in these viewing habits. This study investigates motivational factors, amount of media consumption and negative attributes associated with binge-watching on Netflix during the COVID-19 outbreak.Design/methodology/approachThis study has employed an exploratory research design and obtained primary data via an online survey using a semistructured questionnaire. Convenience sampling has been used to choose a sample (n = 105) of Netflix binge-watchers during the COVID-19 pandemic. Both sample selection and survey administration have been done through social media messaging services owing to the COVID-19 lockdown measures.FindingsThe results indicate that most of the respondents use smartphones for binge-watching on Netflix. Moreover, they have expressed that a wide range of shows available on Netflix incline them to engage in marathon viewing. However, the respondents spend just over 70 h per month binge-watching on Netflix. Finally, the majority of respondents have flagged “one more episode” syndrome as the most challenging aspect of being marathon viewers on Netflix during the COVID-19 pandemic.Originality/valueThis is one of the few papers to exclusively focus on the impacts of binge-watching on Netflix during the COVID-19 pandemic. The findings will originate the value with novelty and important implications to the Netflix consumers, telecom service providers and payment gateways.

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Section: Literature Reviewmentioning

confidence: 99%

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Rahman

Arif

2021

SAJM

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“…Nowadays, consumers can conveniently access media content via many channels or devices. Therefore, different channels could provide different experiences in consumption of media, especially TV series or serial video content ( Anghelcev et al, 2020 ). Future studies should investigate the effects of media channels as media plays a crucial role in consumer experience.…”

Section: Discussionmentioning

confidence: 99%

The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory

2022

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This study aims to clarify the media-induced trends of cross-cultural transmission and examine the implicit promotional potential for cultural branding. The gratification and cultivation theories are used to explore the promotional media prospect in forming perceptions of foreign cultures’ traditions, habits, norms, and values to contribute to international communication. We analyzed the theoretical applicability in the case of China–Thailand contemporary media culture. A total of 856 Chinese series watchers were surveyed. Structural equation modeling was used to analyze the path effect of consumption of Chinese TV series on other endogenous variables. Results showed that cross-cultural media product consumption strengthens bilateral relations. Moreover, the acceptance and appropriation during engagement with media characters and producers lead to favorable attitudes toward the target culture. Results confirm the positive mutual association between the gratification and cultivation theories and their applicability in the current context. This study offers an important contribution through its finding that the need for gratification significantly and positively impacts consumption and cross-cultural learning and raises cross-cultural awareness, thereby leading to sustainable practices.

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“…Ahmed, 2019;Budzinski et al, 2021;Divya, 2020;Matrix, 2014;Steiner & Xu, 2018). Although bingewatching is a relatively new phenomenon yet it has become so prevalent that there is considerable research about it both globally as well as regionally (Anghelcev et al, 2021;Castro et al, 2019;Fernandes & Pinto, 2020;Halfmann & Reinecke, 2021;Merrill & Rubenking, 2019;Nanda & Banerjee, 2020;Panda & Pandey, 2017;Pittman & Sheehan, 2015;Rezende & Gomide, 2017;. Further, although there is some research about gender differences in binging (Merrill & Rubenking, 2019;Moore, 2015;Starosta & Izydorczyk, 2020), most of it is in the western context, while the Asian angle has not been explored very often, so the present research is aimed at filling this gap.…”

Section: Introductionmentioning

confidence: 94%

Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

Qayyoum¹,

Malik²

2023

JSSH

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The research was aimed at exploring whether there are gender differences in binge-watching patterns of urban-educated youth of Pakistan. Using the Uses and Gratification approach as the theoretical foundation of the research, the research investigated whether the motivations for binge-watching differed between males and females. The research also analyzed differences between genders on the negative impact of binge-watching. The methodology adopted for the research was the quantitative survey method. The purposive sample selected for the study comprised 300 male and female teenagers (13–19 years) who binge-watch online streamed content. The study’s findings revealed that Entertainment, Escape, and Excitement were the primary motivations of Pakistani teenagers to resort to binge-watching. However, it was found that Fear of Missing Out (FOMO) and Social Interaction were more important for females, while Excitement was deemed an important motivation by the males. Findings revealed that Sleep Disorder and Obesity were reported to be more of an issue than Depression and Productivity Issues. Furthermore, male binge-watchers reported a reduction in their Productivity, while female binge-watchers reported a disturbance in their sleeping patterns.

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Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience

Cited by 20 publications

References 42 publications

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

The impact of TV series consumption on cultural knowledge: An empirical study based on gratification–cultivation theory

Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

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