The research was aimed at analysing gender portrayal in TV drama in Pakistan over a period of five decades from its very inception in the late 1960’s till 2017. The research explored what types of gender stereotypes were being propagated in the prime time drama serials on the State owned TV channel, PTV which was the only platform available for most part of this duration. The methodology adopted for the research was quantitative in nature and involved a content analysis of the most popular Urdu serials aired between 1968 and 2017. The research focused on the three main characters in each drama and the total sample comprised 72 characters. These characters were analysed in a total of 4834 scenes to observe the display of gender stereotypes. The findings indicated that although overall both the genders were displaying their gender specific stereotypes yet some stereotypes such as bravery and aggressiveness were not being displayed by males and passivity, victimization and fearfulness were not being displayed by females. Later the 50 year time period was sub-divided into five decades to observe whether there had been a change over the years keeping in view the massive changes which had taken place in society. Findings indicated that although there were differences in gender depiction between the five decades for both the genders yet the changes were not linear which pointed to the role of other factors such as government policies which could have contributed to the increasing and decreasing stereotyping over the years.
The research was aimed at exploring whether there are gender differences in binge-watching patterns of urban-educated youth of Pakistan. Using the Uses and Gratification approach as the theoretical foundation of the research, the research investigated whether the motivations for binge-watching differed between males and females. The research also analyzed differences between genders on the negative impact of binge-watching. The methodology adopted for the research was the quantitative survey method. The purposive sample selected for the study comprised 300 male and female teenagers (13–19 years) who binge-watch online streamed content. The study’s findings revealed that Entertainment, Escape, and Excitement were the primary motivations of Pakistani teenagers to resort to binge-watching. However, it was found that Fear of Missing Out (FOMO) and Social Interaction were more important for females, while Excitement was deemed an important motivation by the males. Findings revealed that Sleep Disorder and Obesity were reported to be more of an issue than Depression and Productivity Issues. Furthermore, male binge-watchers reported a reduction in their Productivity, while female binge-watchers reported a disturbance in their sleeping patterns.
The aim of the research was to analyze the media visibility of transgenders. The study was conducted via a multi-modal analysis of photographs of trans-genders published in two leading dailies of Pakistan. The analysis was conducted on two levels according to the meta-functions of the visual design as proposed by Kress & van Leeuwen (1996), which are ideational and interpersonal. On the ideational level, five themes emerged which were categorized as images showing confidence, glamour, deprivation, protest, and harassment. The number of images with the themes of confidence and glamour was significantly more in number in comparison to the themes of deprivation, harassment, and protests which were significantly fewer in number although they bear the closest affinity to the everyday lives of the subjects. On the interpersonal level, it is interesting that most of the photographs maintained direct eye contact between the subject and the viewer and thus create an interpersonal bond. A major anomaly that was observed referred to the absolute exclusion of female to male transgenders or trans-males, which is another case of symbolic annihilation.
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