Binge-watching behaviour Among College students: A uses and gratifications perspective

Fernandes, Anil Ivan; Pinto, Melwyn S.

doi:10.5958/0973-967x.2020.00021.6

Cited by 2 publications

(8 citation statements)

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“…Ahmed, 2019;Budzinski et al, 2021;Divya, 2020;Matrix, 2014;Steiner & Xu, 2018). Although bingewatching is a relatively new phenomenon yet it has become so prevalent that there is considerable research about it both globally as well as regionally (Anghelcev et al, 2021;Castro et al, 2019;Fernandes & Pinto, 2020;Halfmann & Reinecke, 2021;Merrill & Rubenking, 2019;Nanda & Banerjee, 2020;Panda & Pandey, 2017;Pittman & Sheehan, 2015;Rezende & Gomide, 2017;. Further, although there is some research about gender differences in binging (Merrill & Rubenking, 2019;Moore, 2015;Starosta & Izydorczyk, 2020), most of it is in the western context, while the Asian angle has not been explored very often, so the present research is aimed at filling this gap.…”

Section: Introductionmentioning

confidence: 94%

“…Concerning the gratifications associated with binge viewing, Anghelcev et al (2021) suggested that binging is a self-reinforcing behavior because of the development of intrinsic motivations. Various gratifications are associated with binge-watching, such as Escape (Castro et al, 2019;Fernandes & Pinto, 2020;Halfmann & Reinecke, 2021;Nanda & Banerjee, 2020;Panda & Pandey, 2017;, Entertainment (Castro et al, 2019;Fernandes & Pinto, 2020;Halfmann & Reinecke, 2021;Nanda & Banerjee, 2020), Social Interaction (Fernandes & Pinto, 2020;Panda & Pandey, 2017;Rezende & Gomide, 2017;, Relaxation, (Castro et al, 2019;Halfmann & Reinecke, 2021;Pittman & Sheehan, 2015), Procrastination (Merrill & Rubenking, 2019; and Curiosity (Fernandes & Pinto, 2020;Rezende & Gomide, 2017;. Some of the less frequently mentioned gratifications are Engagement, Hedonism, Aesthetics (Pittman & Sheehan, 2015), Timepass (Nanda & Banerjee, 2020), and Excitement .…”

Section: Uses and Gratification Approachmentioning

confidence: 99%

“…A. M. Ahmed, 2017; A. Ahmed, 2019;Fernandes & Pinto, 2020;Trouleau, 2016) but the digitization of the traditional television set has allowed for the prevalence of binging on the living room TV (Rubenking & Bracken, 2021). It has also been found that viewers binge-watch content mostly in their bedrooms or living room (Castro et al, 2019).…”

Section: Binge-watchingmentioning

confidence: 99%

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Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

Qayyoum¹,

Malik²

2023

JSSH

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The research was aimed at exploring whether there are gender differences in binge-watching patterns of urban-educated youth of Pakistan. Using the Uses and Gratification approach as the theoretical foundation of the research, the research investigated whether the motivations for binge-watching differed between males and females. The research also analyzed differences between genders on the negative impact of binge-watching. The methodology adopted for the research was the quantitative survey method. The purposive sample selected for the study comprised 300 male and female teenagers (13–19 years) who binge-watch online streamed content. The study’s findings revealed that Entertainment, Escape, and Excitement were the primary motivations of Pakistani teenagers to resort to binge-watching. However, it was found that Fear of Missing Out (FOMO) and Social Interaction were more important for females, while Excitement was deemed an important motivation by the males. Findings revealed that Sleep Disorder and Obesity were reported to be more of an issue than Depression and Productivity Issues. Furthermore, male binge-watchers reported a reduction in their Productivity, while female binge-watchers reported a disturbance in their sleeping patterns.

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Section: Introductionmentioning

confidence: 94%

Section: Uses and Gratification Approachmentioning

confidence: 99%

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Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

Qayyoum¹,

Malik²

2023

JSSH

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“…In general, watching drama series can benefit students' social lives and psychological health. Watching popular dramas can provide new knowledge as a topic of conversation, allowing them to stay connected with their peers [12,13]. Watching drama can also help you forget about your problems and have fun [12,14].…”

Section: Introductionmentioning

confidence: 99%

“…Watching popular dramas can provide new knowledge as a topic of conversation, allowing them to stay connected with their peers [12,13]. Watching drama can also help you forget about your problems and have fun [12,14]. In fact, students watch Korean dramas for relaxation as well as motivation to learn.…”

Section: Introductionmentioning

confidence: 99%

Entrepreneurship Lessons Perceived by Korean Drama Audience: Itaewon Class Series as a Source for Learning Entrepreneurship Education in University

Prabawangi¹,

Fatanti²,

Putri³

et al. 2022

Advances in Social Science, Education and Humanities Research

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The wave of Korean popular culture has not only created new trends in the fashion and music industries. Since the emergence of Korean dramas in the 2000s, the number of k-drama fans continues to increase every year. One of the famous series at the end of 2020 is Itaewon Class. Instead of carrying the theme of romance, Itaewon Class presents business education content for young people. This study aims to determine the meaning or audience reception of the Itaewon Class series, especially for undergraduate students. In particular, this study wants to see how Korean dramas can be a medium of learning, a source of information, and education and can motivate students to dare to be entrepreneurs. This study uses a qualitative approach that focuses the data on ten selected informants. Data collection techniques are through online surveys with open-ended questions and observations through screenshots of personal blogs or personal opinion articles that contain the author's views on the Itaewon Class series. In addition, interviews were also conducted to deepen the meaning of K-drama from the informants. Data analysis uses the principle of reception analysis which prioritizes the meaning of the message received by the audience from a film. The results showed four points of meaning from the Itaewon Class series. These points include (1) studying the mindset of a new entrepreneur in running his business, (2) managing finances for new entrepreneurs, (3) managing human resources and maintaining human relations in a business, and (4) company management for beginners. These findings will assist policy makers or universities in developing appropriate policies and programs to promote entrepreneurship for university graduates at the national level.

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Binge-watching behaviour Among College students: A uses and gratifications perspective

Cited by 2 publications

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Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis

Entrepreneurship Lessons Perceived by Korean Drama Audience: Itaewon Class Series as a Source for Learning Entrepreneurship Education in University

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