2023
DOI: 10.51173/jt.v5i2.1226
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Binary Classification of Customer’s Online Purchasing Behavior Using Machine Learning

Abstract: The UK financial sector increasingly employs machine learning techniques to enhance revenue and understand customer behaviour. In this study, we develop a machine learning workflow for high classification accuracy and improved prediction confidence using a binary classification approach on a publicly available dataset from a Portuguese financial institution as a proof of concept. Our methodology includes data analysis, transformation, training, and testing machine learning classifiers such as Naïve Bayes, Deci… Show more

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Cited by 16 publications
(4 citation statements)
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“…The application of machine learning algorithms allows for the detection of duplicate source code [25]. Ahmed Aldelemy and others [34] have used a k-folding (k=5) cross-validation classifier which resulted in an accuracy of over 92%.…”
Section: Machine Learning Phenomenamentioning
confidence: 99%
“…The application of machine learning algorithms allows for the detection of duplicate source code [25]. Ahmed Aldelemy and others [34] have used a k-folding (k=5) cross-validation classifier which resulted in an accuracy of over 92%.…”
Section: Machine Learning Phenomenamentioning
confidence: 99%
“…To offer real-time protection against mobile malware, the model can be included in currently installed antivirus or mobile security software. [19], [20] Investigate using more sensitive API calls to boost the precision and accuracy of the Android malware detection system. Examine whether adding other machine learning algorithms or ensemble techniques to the integrated learning model can improve its detection performance even more.…”
Section: Feature Extraction (Machine Learning Models)mentioning
confidence: 99%
“…NB is effective enough to classify in many domains [22] and has been used to classify documents over the decades. The Naïve Bayesian algorithm gives better results in solving complex problems [23]. When NB employs the Bayes"rule to determine the probable class c* for a new document d, it calculates in Eq (2):…”
Section: Naive Bayes (Nb)mentioning
confidence: 99%