Big four accounting firms’ annual reviews: A photo analysis of gender and race portrayals

Duff, Angus

doi:10.1016/j.cpa.2010.05.001

Cited by 80 publications

(78 citation statements)

References 60 publications

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“…For example, students perceive university professors wearing formal attire to be more credible than those wearing less formal clothing [4]. This finding is also consistent with images in corporate annual reports for large accounting firms where men are more likely than women to be shown dressed in 'work' attire instead of 'casual' attire [3].…”

Section: Discussionmentioning

confidence: 60%

“…If female students are more likely to be shown in a coffee shop or on a campus lawn than male students, the message of women belonging in engineering spaces could be contradicted by the imagery presented. In similar research, women were more likely than men to be shown in 'non-job locations' in images in corporate annual reports for large accounting firms [3].…”

Section: Discussionmentioning

confidence: 76%

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Imagery and Gender in Canadian Engineering Recruitment Documents

d’Entremont

Greer²,

Lyon³

et al. 2017

PCEEA

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-Gender imbalance is a persistent issueacross Canadian engineering programs. Efforts have been made to increase the enrolment of undergraduate women in engineering, but reaching gender parity in engineering has been an elusive goal. This research examines program recruitment images and videos from 18 Canadian engineering university websites. Using content analysis and thematic coding of video transcriptions, we coded 440 unique images and 37 recruitment videos. We find that women students are overrepresented in images and in videos, at rates higher than we expect given their proportion within programs. We compare the presentation of women and men across several dimensions and identify key differences in women's representation in relevant settings, attire, and in the kinds of learning experiences they emphasize in videos. We conclude with suggestions for ways programs can present a more neutral portrayal of women in recruitment materials.

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Section: Discussionmentioning

confidence: 60%

Section: Discussionmentioning

confidence: 76%

Imagery and Gender in Canadian Engineering Recruitment Documents

d’Entremont

Greer²,

Lyon³

et al. 2017

PCEEA

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“…Despite entering the sector in close to equal numbers to men for over twenty years, women remain under-represented at senior levels of the accountancy profession in the UK and elsewhere (Duff, 2011;Smithson and Stokoe, 2005;Windsor and Auyeung, 2006). This situation has been attributed to informal and formal processes that maintain the existing gender order (Lupu, 2012), and include gender stereotyping and a tendency towards homo-sociality, both of which favour the white, male norm (Duff, 2011;Simpson and Lewis, 2005).…”

Section: 1: the Business And Moral Cases For Diversity In The Accoumentioning

confidence: 99%

Convenient fictions and inconvenient truths: Dilemmas of diversity at three leading accountancy firms

Ashley

Empson

2016

Critical Perspectives on Accounting

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link AbstractWe draw on comparative research conducted at three leading UK accountancy firms to ask, is the business case for diversity fatally flawed in relation to gender and flexible work? The business case has proved controversial in the academic literature, where it is said to have displaced the moral case and justified the enactment of ritual around diversity rather than generate substantive change. Studies suggest that within the accountancy sector both cases are subsumed beneath a strong 'client service ethic,' deployed to justify long hours and support the status quo. We show that the business case for diversity has made a limited contribution to transformational change because it is based on the retention of talent, when perceived competitive advantage and career progression rest on temporal commitment to work. For accountancy firms, this finding may represent an inconvenient truth.However, the business case can also encourage engagement with underlying narratives surrounding gender and equality, and thus represent a convenient fiction, contributing towards incremental change.

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“…However, an emerging field of research has begun to examine the visual content of organizational reports to better understand corporate values (Davison, 2009(Davison, , 2010(Davison, , 2011, globalization (Preston and Young, 2000), the role of women and cultural diversity in organizational life (Benschop and Meihuizen, 2002;Bernardi et al, 2002;Bujaki and McConomy, 2010;Duff, 2011;Kuarisikun, 2011), and shifts in professional identity (Low et al, 2012). As noted by Davison (2010, p. 165), " […] visual images occupy difficult but interesting borderlands between representation and construction, both theoretically and empirically, where the aims and arts of accounting and marketing coincide and overlap".…”

Section: Representations and Visual Images In Accounting: An Overviewmentioning

confidence: 99%

From meticulous professionals to superheroes of the business world

Picard

Durocher²,

Gendron

2014

Accounting, Auditing &Amp; Accountability Journal

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Purpose -The purpose of this paper is to examine the relative cultural shift from professionalism to commercialism in the accounting profession, based on an analysis of the promotional brochures used by the Ordre des comptables agréés du Québec (Institute of Chartered Accountants of Québec), over the last forty years, to attract new members.Design/methodology/approach -The study's specific objectives are: (1) to examine accountancy's cultural representations depicted in promotional brochures; (2) to evaluate the extent to which these representations are indicative of the commercialist shift as documented in the literature; and (3) to establish whether the representations under study provide further insight into the nature of the cultural shift. Drawing on the semiotic approach developed by Roland Barthes, our analysis is predicated on the idea that promotional brochures and advertisements, though often simple in appearance, constitute complex representations that convey meaningful information about influential values and cultural change.Findings -We found that commercial values are increasingly apparent through the celebration of multidisciplinary services and the emphasis on generous compensation and high dynamism.Originality/value -Barthes' framework was especially useful to analyze the interplay between images and text to gain insight into the historical emergence of what has become the accountant's representation of today. As such, our study points to promotional representations participating to the inculcation of a cosmopolitan culture, where the internationalization of business is supposedly natural, inevitable, and beneficial to everyone. Our research also highlights the increasingly significant role played by marketing experts in designing professional institutes' brochures, consistent with the broader view of marketization as a key trend within the accounting industry.

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Big four accounting firms’ annual reviews: A photo analysis of gender and race portrayals

Cited by 80 publications

References 60 publications

Imagery and Gender in Canadian Engineering Recruitment Documents

Imagery and Gender in Canadian Engineering Recruitment Documents

Convenient fictions and inconvenient truths: Dilemmas of diversity at three leading accountancy firms

From meticulous professionals to superheroes of the business world

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