Reviewing the media research literature on parent-child interactions, it should be noted that there is a dominant focus on parent-to-child media influence and guidance. This focus is not very surprising as parent-to-child influence and socialization is the default perspective in most research domains. However, theoretical, and more recently empirical, research has demonstrated that children too, influence and guide their parents in their development. In the socialization literature, this has been defined as child effects (Bell, 1968). Child effects is an umbrella term for all kinds of influence on a broad spectrum of behavioral, cognitive, and emotional parts of parents' lives. In recent theoretical work in the field of sociology, child development, and family studies, it has been argued that instead of viewing parent-to-child influences or child-to-parent influences separately, this should be seen as a bidirectional, continuous, and complex process of interaction and influence going from parent-to-child and from child-to-parent (Kuczynski, 2003;Sameroff, 1975).
Child effects as part of parent-child bidirectionality: A brief historyThe original interpretation of socialization theory was that children internalize the rules and norms of society from the social system, being it parents, teachers, and siblings (Parsons, 1951). This interpretation acknowledged agency to parents and perceived the children as passive recipients. However, in 1968, Richard Bell opened a traditional correlation vs. causation debate in his seminal paper about the socialization literature to contest the unidirectional parent-to-child view. Bell noted that all the socialization research to that point, was purely correlational, and thus that it could equally be interpreted as child-to-parent socialization instead of only considering parent-to-child socialization. Around the same time Rheingold (1969) also acknowledged the agency of the child in socialization theory. This means that children were acknowledged as having their own agenda, will, thoughts, and interpretations, instead of being passive receivers of parental (and other societal) socialization. These reflections were a turning point in the socialization literature and generated a shift from a unidirectional to a more bidirectional, transactional, or circular influence and socialization process in the parent-child relationship and interaction literature. In the parent-child relationship there is constant interaction and influence on a micro level, which makes communication and interaction between parent and child intertwined.