Beyond the firm's initial declaration: are preannouncements of new product introductions and withdrawals alike?

Signaling new product introduction delays: Determinants of clarity of delay-duration announcements

“…Schatzel and Calantone (2006) have hypothesized that competitive equity building motivates a firm's pre-announcement behavior. More specifically, Schatzel et al (2001) had earlier argued that reputation-building firms pre-announced new product withdrawals or delays as a means to mitigate the negative effects of the unfulfilled introduction plan on their reputation, by explaining the reasons. Thus, competitive equity building should increase a firm's propensity to announce a delay, taking the "honesty route" by issuing a clear signal with multiple industry groups.…”

“…This is, of course, a form of market signaling, defined by Kohli (1999) as any action by a firm that provides a direct or indirect indication of the firm's intention, motives, goals, or internal situation. Schatzel, Calantone, and Droge (2001) have indicated that pre-announcements of new product delay provide a firm with the opportunity to portray a delay in a relatively favorable light.…”

“…The sole exception is the work of Schatzel et al (2001), who found that reputation building, buyer involvement, and competitive hostility were the primary motivators of a firm's propensity to make advance announcements of withdrawals or delays. The investigation reported in this paper adds to the current understanding of pre-announcements of productintroduction delays by developing and testing an exploratory model to explain the determinants of the clarity of signals in announcements about a delayed product introduction.…”

Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions

“…Moreover, several previous innovation studies have used a firm-level approach (e.g. Alam, 2002;Ittner & Larcker, 1997;Schatzel, Calontone, Cornelia, & Cornelia, 2001). Within the firm level analysis, several decisions assisted in setting a boundary for the research.…”

New product announcements as market signals: A content analysis in the DRAM chip industry

“…It was found that ''power'' and ''speed'' of the chips, two essential competitive product characteristics in this industry, were included prominently as product advantages in 72% and 62% of the announcements respectively. This provides evidence that new-product announcements, though generally not aimed at competitors (Schatzel, Calantone & Droge, 2001), can contain highly relevant competitive information. This also explains why firms often rely on NPAs when collecting information about competitors (Robertson et al, 1995).…”