Signaling new product introduction delays: Determinants of clarity of delay-duration announcements

Ku, Hsuan‐Hsuan; Huang, Chien‐Hao; Kuo, Chun‐Yan

doi:10.1016/j.indmarman.2010.11.002

Cited by 3 publications

(3 citation statements)

References 52 publications

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“…A similar external delay factor was reported in the work of Owens (2007) as delays in obtaining patents by UK’s small to medium-scale manufacturing firms. This factor also corroborates the finding of Ku et al (2011) who indicate time-consuming regulatory processes as causes of delays in new products introduction.…”

Section: Results Discussion and Managerial Implicationssupporting

confidence: 87%

“…The 20 detailed factors or delay causes were further grouped into five categories of delays based on their relatedness in causing delays in new products introduction. Again, extant literature (Kulwant et al , 1994; Owens, 2007; Ku et al , 2011; Ferrarese and de Calvalho, 2014; Javadi et al , 2016) in the areas of new products introduction and time to the market frequently point to factors related to process, communication, product design, labour and external issues as causing delays in new products introduction. Hence, the five delay categories are as follows: Process-related factor: lack of understanding of project management processes; lack of priority placed on projects; lack of formal project structure; high number of projects running concurrently; late involvement of key stakeholders in projects; late escalation of bottlenecks; time constraints not factored in project planning; lack of adequate production capacity assessment. Communication-related factors: lack of communication within functions; lack of communication across functions; lack of communication with external stakeholders. Product design-related factors: insufficient information on product details; insufficient market research on product profitability; limited expertise of product development team; ad hoc changes in project direction. Labour-related factors: unqualified/inexperienced labour; high workload of project team. Externa-related factors: delays caused by external laboratory; delays caused by requirements of regulatory bodies; changes in direction of benchmarked competitor.…”

Section: Methodsmentioning

confidence: 99%

“…Delays in new products introduction may be inevitable at certain times. Hence, Ku et al (2011) indicate that firms that encounter delays in the introduction of new products may decide to inform the targeted market(s) of new plans or times for introduction in order to minimise the negative halo effects. This notion, as held earlier by Schatzel et al (2001), is a way of providing opportunities for firms to portray delays in a relatively positive light through pre-announcements of new products delays.…”

Section: Literature Reviewmentioning

confidence: 99%

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Delays in new product introduction

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Purpose Speed to the market is becoming a key competitive priority in developing countries’ environments even though lack of technology, poor skilled labour and under-developed infrastructure remain daunting challenges. The purpose of this paper is to examine the causes and relative importance of delay factors in the introduction of food products to the market in the era of time-based competition. Design/methodology/approach The study employed a case study approach in understanding the phenomenon in its natural settings and making sense of it through process and participants observations. Again, a two-stage approach (first, interviews and second, questionnaire) was used in collecting data from the respondents who work in a project team for a large food processing firm. The data was analysed using the relative importance index technique. Findings The results show that the most important causes of delays in new products introduction, especially in the food processing industry, are: high number of projects running concurrently; lack of project management process; lack of consistent project management structure; high workload on project team and delays caused by external laboratory. Originality/value This study sought to identify detailed delay factors in the introduction of new products with respect to the food processing industry and more importantly established the relative importance of these delay factors as a decision support system for managers in the food processing industry.

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Section: Results Discussion and Managerial Implicationssupporting

confidence: 87%