“…The new route to success outlined for us is through brain intervention. Not only have we, according to Andreasen, steadily recognized that mental illnesses are diseases of the brain (Andreasen, 1997, p. 1586; see also Garza & Fisher Smith, 2009) where it is, therefore, neurochemistry and neurostructure that are responsible for mind. We are also dealing here with cognitive enhancement (Coveney, 2011), that is, with being able to compete more effectively on the open market through an endless project of self-optimization or “brain-based healthism” (Thornton, 2011, p. 2).…”