Beyond friendship

Nazir, Atif; Waagen, Alex; Vijayaraghavan, Vikram S.; Chuah, Chen‐Nee; D’Souza, Raissa M.; Krishnamurthy, Balachander

doi:10.1145/2398776.2398826

Cited by 13 publications

(1 citation statement)

References 21 publications

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“…Some examples include "Hugged," an application launched in February 2008 allowing Facebook users to send virtual 'hugs' to their friends, and as of March 2010 had 28 million users, providing scores of network analysis data 17,18 . The "MyPersonality" project allows Facebook users to take a variety of personality-related tests and receive feedback on their scores, and as of April 2013 the project had over 6 million test results and a record of over 4 million Facebook profiles 19 .…”

Section: Literature Reviewmentioning

confidence: 99%

Facebook Advertisements for Survey Participant Recruitment: Considerations From a Multi-National Study

Thomson

Ito

2014

ijecs

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Facebook's global reach suggests good potential for recruiting research participants and collecting objective behavioral data for cross-cultural research. Previous literature suggests the usefulness of Facebook advertisements to recruit participants in single-country studies. However, Facebook advert use in multi-country studies has not yet been reported. Nor are there any reports about soliciting Facebook user data (via Facebook applications) using Facebook advertisements. This paper contributes to this gap in Internet research, reporting on the effectiveness of Facebook advertisements to recruit participants, and for soliciting anonymized Facebook user data, in a 20-country study about privacy concerns on Facebook. Over seven days, 399 Facebook users from 18 countries responded to country-targeted advertisements in 13 languages. Response rates (ratio of advert clicks to valid responses) per country varied from 0% up to 14%. Overall, two-thirds of the country response rates were below 5%, and many country samples were gender-biased due to confounding societal factors. We conclude that for multi-national studies, Facebook advertisements may have potential for simple participant recruitment for surveys, but have limitations for soliciting Facebook user data. For user data collection, methods such as Amazon Mechanical Turk and snowball sampling may be more effective, but can be limited in their international reach.

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Section: Literature Reviewmentioning

confidence: 99%