“…However, as Sriramesh (2004;2009b) and others (Kent & Taylor, 2007;Pal & Dutta, 2008;Bardhan & Weaver, 2011) have noted, public relations research tends to be ethnocentric and, until recently, failed to address the AngloAmerican contexts in which the 'dominant paradigm' emerged (Pieczka, 2006). For example, studies of public relations in other countries compare the level of 'professionalism' against a U.S. benchmark (Fitch & Surma, 2006) or offer principles for global public relations drawn from a theory of Excellent public relations developed out of studies in the U.S., Canada and the U.K. (Verčič, Grunig & Grunig, 1996).…”