Communicating on Behalf of Global Civil Society: Management and Coordination of Public Relations in International Nongovernmental Organizations

Schwarz, Andreas; Fritsch, Alexander

doi:10.1080/1062726x.2013.864242

Cited by 26 publications

(13 citation statements)

References 28 publications

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“…In the last decades, communication scholars have increasingly recognized that the study of communication processes can no longer be reduced to national contexts (Brüggemann & Wessler, 2014). This is due to a significant increase in the number of communication (Gilboa, 2008;Schwarz & Fritsch, 2014;Verčič, 2003 (Hallahan, Holtzhausen, Ruler, Verčič, & Sriramesh, 2007, p. 27).…”

Section: Crisis Communication Research In a Global And Cross-culturalmentioning

confidence: 99%

The state of strategic organizational crisis communication research in the context of global and digital communication

Schwarz

2019

RAEIC

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publication of specialized journals such as the Journal of International Crisis and Risk Communication indicate the ongoing institutionalization of the field (Schwarz, Seeger, & Auer, 2016a). Moreover, an increasing number of academic and public research centers, primarily at American and European universities, point to the rapid growth and societal relevance of the field (Palenchar, 2010). Within the field of public relations and strategic communication research the management of crisis communication already counts as a vital sub-discipline (Coombs, 2012b). This gain in importance can also be explained by the numerous devastating crisis events which do not only have tremendous social, political, ecological, and economic impact, but also reveal in many cases the complexity and limitations of managing crisis communication as practiced by organizations in various fields of society. This complexity and scope of crises go along with the interdisciplinarity and multiperspectivity of the research field, which in most cases lacks reciprocal reference (Coombs, 2012a; Löffelholz & Schwarz, 2008). However, the key role of communication in the context of crisis situations and especially the role of strategically planned and research-based communication by organizations before, during and after crisis situations have been recognized in practice as well as in academia. This has stimulated further efforts of developing a stronger conceptual and theoretical basis of crisis communication research. Compared to past ontological descriptions of crises, scholars now emphasize the social construction of crises as well as the role of individual and organizational observers and their perceptions. Pearson and Clair (1998, p. 66) defined organizational crisis as "low-probability, high-impact situation that is perceived by critical stakeholders to threaten the viability of the organization and that is subjectively experienced by these individuals as personally and socially threatening." Hearit and Courtright (2004) argued that communication is a constitutive element of the construction of social reality in crisis contexts. Applying this to organizational crises, the authors concluded that "[c]rises are terminological creations conceived by human agents, and consequently, are managed and resolved terminologically. As such, instead of being one component, communication constitutes the quintessence of crisis management" (p. 205). Hence, crises and their interpretations

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Section: Crisis Communication Research In a Global And Cross-culturalmentioning

confidence: 99%

The state of strategic organizational crisis communication research in the context of global and digital communication

Schwarz

2019

RAEIC

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“…As a result, Baumgartner and Leech (1988: 134) explicate that the question ‘should not be whether interest groups are ever influential, but when, why, and to what extent they are powerful on what types of issues’ (likewise Fröhlich and Rüdiger, 2006). For instance, the few studies that focus on the strategic communication of NGOs detect that their strategies, tactics, and levels of success vary significantly depending on different (political) interests or external factors like particular issues or topics (Powers, 2014; Schwarz and Fritsch, 2014; Tkalac and Pavicic, 2009; Voss, 2007). Furthermore, research shows that some of those differences depend on particular variables such as the type or size of NGOs (e.g.…”

Section: Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Between factoids and facts: The application of ‘evidence’ in NGO strategic communication on war and armed conflict

Fröhlich

Jungblut

2017

Media, War & Conflict

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NGOs are significant actors in conflict-related discourses and play a key role in the shaping of mediated conflict communication. Since previous scholarly work has rarely analyzed the way NGOs characterize the ‘reality’ of violent conflicts, this contribution to the special issue focuses on the publicity of NGOs in this field. On the basis of a big-data content analysis, the authors in particular investigate the epistemological status of NGOs’ strategic communication on war. They focus on ‘evidential claims’, the actual provision of evidence and the transparency of sources of evidential claims. The results are compared across different types of NGOs for their communication on six international armed conflicts. The findings suggest that the communication of NGOs in this is caught between their role of a strategic communicator and that of an expert. Improvement is especially needed concerning the indication of sources of evidential claims: 47 percent of all texts do not provide any source specification.

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“…As so-called "third sector" organisations, they are different from governmental organisations and businesses. Two of their key features are their independence and the fact that their directors or owners do not get the profits returned (Schwarz & Fritsch, 2014). Research on nongovernmental organisations often focuses on online communication strategies (Gálvez-Rodriguez, Caba-Perez, & López-Godoy, 2014; Smitko, 2012;Uzunoğlu & Kip, 2014), eventually combined with branding (Nolan, 2015).…”

Section: Organisation Typesmentioning

confidence: 99%

Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

Wonneberger

Jacobs

2016

International Journal of Strategic Communication

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This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation's external communication strategies of bridging and buffering. A survey among 150 Dutch communication professionals working for both for-profit and public organisations as well as NPOs was conducted. Our study shows that preferences for specific communication strategies are related to different forms of media orientation. Having media attention as an organisational goal is more strongly associated with buffering, that is, one-way and symmetric communication, yet a more negative attitude toward the media also hinders an organisation from bridging activities. Overall, few differences between the three types of organisations regarding communication strategies and media orientations were found.

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Communicating on Behalf of Global Civil Society: Management and Coordination of Public Relations in International Nongovernmental Organizations

Cited by 26 publications

References 28 publications

The state of strategic organizational crisis communication research in the context of global and digital communication

The state of strategic organizational crisis communication research in the context of global and digital communication

Between factoids and facts: The application of ‘evidence’ in NGO strategic communication on war and armed conflict

Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

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