2012
DOI: 10.1080/10919392.2012.696928
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Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

Abstract: As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally. In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities. We conclude with the i… Show more

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Cited by 27 publications
(14 citation statements)
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“…When individuals perceive that they are capable of carrying out an activity, they are motivated to involve themselves in the activity (Montero, 2004). In addition, perceived competence is found to make users feel that their engagements are important in order to realise the community value of being a resourceful place (Wang & Clay, 2012). For example, users would be willing to rate online content when they perceive their ratings have an effect on others' choices about using online content (Hong & Park, 2011).…”
Section: Hypotheses and The Research Modelmentioning
confidence: 99%
“…When individuals perceive that they are capable of carrying out an activity, they are motivated to involve themselves in the activity (Montero, 2004). In addition, perceived competence is found to make users feel that their engagements are important in order to realise the community value of being a resourceful place (Wang & Clay, 2012). For example, users would be willing to rate online content when they perceive their ratings have an effect on others' choices about using online content (Hong & Park, 2011).…”
Section: Hypotheses and The Research Modelmentioning
confidence: 99%
“…Scholars have also focused on persuasive strategies for online health community participation and its psychological outcomes (Kim & Sundar, 2014) or motivations for joining such health communities associated with posting support (socio-emotional support motivations) or receiving support (informational motivations) (Welbourne, Blanchard, & Wadsworth, 2013). Personality traits and how they affect knowledge sharing in online communities (Jadin, Gnambs, & Batinic, 2013) as well as extrinsic/intrinsic rewards in community context (Wang & Clay, 2012) are also highlighted. Scholars believe that factors like intrinsic motivations, shared goals, social trust and also social capital can drive users' freely innovation-conducive knowledge sharing in such online communities (Hau & Kim, 2011).…”
Section: Motivations For Online Community Participationmentioning
confidence: 99%
“…User interactions with IS are interpersonal in nature and users react to IS in a similar way as interacting in social situations (Marakas et al, 2000). Analogous with human interactions, previous interactions and beliefs about an IS along with the outcomes formed as a result of previous interactions influence successive interactions and the overall beliefs a user has about an IS and their association with it (Al-Natour and Benbasat, 2009;Wang and Clay, 2010). User-IS interactions also regulate users' attitude toward the interaction and the system, and consequently the quality of the relationship to be formed (Marakas et al, 2000;Chen et al, 2013).…”
Section: Relationship Interaction and User's Experiencementioning
confidence: 99%
“…A premise of the technology adoption literature is that users adopt technologies to aid task completion, which is influenced by technology functions, features, and/or information. Early technology adoption models (TAM) are not appropriate for hedonic systems like SCAs because constructs like usefulness become irrelevant when system usage is not primarily task based (Wang and Clay, 2010). Subsequent TAM studies employed hedonic beliefs such as perceived playfulness, percieved enjoyment, and feelings to overcome this shortcoming (Kim et al, 2007;Thong et al, 2006;van der Heijden, 2004).…”
Section: Introductionmentioning
confidence: 99%