Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up

Uncaptured value in sustainable business model innovation: the missing link

“…This aligns with Evans et al (2017a) and the multiple forms of value, where there is an interplay of different value flows which can culminate in new value opportunities. It is noted that uncaptured value is given less attention than the other value flows, even if the organization is process-oriented, which deviates from the notion of the value uncaptured chain by Wagner and Kabalska (2023). Most of these articles focus primarily on the value sections, consisting of value proposition, value creation and delivery, and value capture, as presented by Ferlito and Faraci (2022), and then continuing by shifting attention to new value opportunities.…”

“…Value opportunities make up the final form, which presents chances for new value creation, where the multiple forms of value can be analyzed through identifying value forms, matching value surplus and absence, and lastly seizing new value opportunities from value missed and destroyed, according to Evans et al (2017a), which has similarities to the working definition from Yang et al (2017a) that aligns with the notion of identifying uncaptured value. Moreover, Wagner and Kabalska (2023) also outline a value uncaptured chain that consists of three phases, starting with primary business activities, followed by the founder's duties and ending with ecosystem alignment deficits. The value uncaptured chain integrates value destroyed, value missed, value surplus and value absence, as highlighted by Yang et al (2017a), where the different value parts interplay with each other when an entrepreneurship moves through the phases.…”

“…(2017a) that aligns with the notion of identifying uncaptured value. Moreover, Wagner and Kabalska (2023) also outline a value uncaptured chain that consists of three phases, starting with primary business activities, followed by the founder’s duties and ending with ecosystem alignment deficits. The value uncaptured chain integrates value destroyed, value missed, value surplus and value absence, as highlighted by Yang et al.…”

“…Galvagno and Dalli (2014) explain that this can be accomplished in various ways, such as value co-creation amongst stakeholders, where novel insights can lead to new value opportunities. Moreover, uncaptured value has lately garnered attention in social enterprises with a focus on traditional business models, which is noted by Borchardt et al (2024), and also in socially involved entrepreneurship and start-ups, as implied by Wagner and Kabalska (2023), but less orientation is toward uncaptured value in SBMI.…”

“…Moreover, uncaptured value has lately garnered attention in social enterprises with a focus on traditional business models, which is noted by Borchardt et al. (2024), and also in socially involved entrepreneurship and start-ups, as implied by Wagner and Kabalska (2023), but less orientation is toward uncaptured value in SBMI.…”