Uncaptured value in sustainable business model innovation: the missing link

Abstract

PurposeThe purpose of this systematic literature review is to understand what the phenomenon of uncaptured value is, identify where it is operationalized and explore how it can be transformed into value opportunities. Uncaptured value in sustainable business model innovation can lead to new value creation which, in turn, can promote practices of innovation, sustainability and inclusiveness.Design/methodology/approachA systematic literature review was conducted using eight databases to identify 47 articles using the phrase sustainable business model innovation along with the terms value uncaptured, value surplus, value absence, value missed and value destroyed.FindingsThe findings have identified that uncaptured value is reoccurring in sustainable business model innovation but is left as the missing link. This paper outlines the novelties of uncaptured value in sustainable business model innovation into a framework that can be used for future research, which is also discussed, concluded and suggested.Originality/valueA framework for the continued research on uncaptured value in sustainable business model innovation with an emphasis on influences, operationalization and practices has been created to further the research frontier and capture the missing link.

Guest editorial: Green and sustainable lean practices

“…Osmanovic et al (2024) review the phenomenon – uncaptured value – as a missing link in sustainable business model innovation with the aim of exploring the way to transforming it into novel value creation thereby to promote innovation, sustainability and inclusion practices.…”