Behold the Power of the Donut: A Successful Case Study of a DE Library, Departmental, and Faculty &amp; Student Collaborations

McCallister, Kelly; Peuler, Mollie

doi:10.1080/1533290x.2016.1221626

Cited by 5 publications

(4 citation statements)

References 6 publications

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“…Promoting electronic resources is a challenge for librarians [ 15 , 36 ] but can be accomplished using marketing techniques [ 7 , 8 , 10 , 22 ]. In our study, not all marketing methods were used in all surveyed libraries due to a lack of knowledge and implementation planning of these techniques.…”

Section: Discussionmentioning

confidence: 99%

“…This study employed an analytical research survey. First, based on the literature, 56 methods of electronic resources marketing were identified [ 4 , 7 , 15 , 17 , 22 , 25 , 32 – 34 ]. In reviewing these methods, duplicate items were removed or integrated into other methods, resulting in the inclusion of 44 methods in a checklist.…”

Section: Methodsmentioning

confidence: 99%

“…In some cases, students and even faculty members and university researchers are not sufficiently informed to select the right path in searching for information from various available databases [8,10,11]. Therefore, implementing and strengthening library resource marketing programs could increase the number of visits and use of electronic resources, resulting in the achievement of new successes in providing offline and remote services to users (7,19,22,23). Successful marketing requires knowing enough about users' needs.…”

Section: Introductionmentioning

confidence: 99%

“…The literature indicates that academic libraries use various methods for introducing databases to their users [ 4 , 8 , 17 , 20 , 22 , 25 ], and some previous studies divided methods of marketing electronic resources into several general categories [ 26 ]. Some technological methods of marketing electronic resources, like web advertisement, are widely used by libraries [ 6 ].…”

Section: Introductionmentioning

confidence: 99%

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Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

Eskrootchi

Boroumand

2022

jmla

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Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and the best strategies were determined using the analytical hierarchy process (AHP). Using an analytical survey of officials of medical libraries, the most common methods for marketing electronic resources in libraries were determined and divided into categories of strategies. Five important criteria for marketing strategies were also selected. Using AHP, pairwise comparisons were performed between the alternatives (i.e., strategies), which were evaluated against the selected criteria. Data analysis was performed using Expert Choice 11 software. A total of 44 electronic resource marketing methods were identified and categorized into 4 strategies. On average, 43.9% of these methods were used by the surveyed libraries. The AHP showed that simplicity was the most important criterion and that communication networks were the best electronic resource marketing strategy. Home/off-campus access, group training, library search stations, and marketing by individual librarians were the most preferred methods of marketing electronic resources. With the availability of a variety of different methods for marketing electronic resources, medical libraries must select strategies based on important criteria depending on the characteristics of the library, librarians, and users. Thus, the AHP can be an effective and practical solution to decision-making by mathematically prioritizing the selection of the best strategies from a set of alternatives based on differentially weighted criteria.

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