Behavioural intentions in the UK fashion industry

Lari, Helnaz Ahmadi; Foroudi, Pantea; Imani, Saheb

doi:10.4324/9781003080572-15

Cited by 2 publications

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“…Rogers (2003) has categorized consumers based on innovation acceptance, viz ., ‘innovators’, ‘early adopters’, ‘early majority’, ‘late majority’ and ‘laggards’. Despite being small in percentage (2.5%) (Rogers, 2003) and facing criticism from scholars like Goldsmith and Hofacker (1991), innovativeness is now picking up pace in the light of modern technologies and an increase in disposable income (Lari et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Kaur

Malik

Singh³

2023

FIIB Business Review

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The study was conducted to identify the role of consumer personality in influencing fashion consumption; the study tries to establish a relationship between personality, fashion involvement, innovativeness, and purchase intention. Data were collected from 512 generation Z participants (born after 1997) and analysed using Structural Equation Modelling to demonstrate multivariate relationships using descriptive and causal research. The study concludes that a consumer’s personality positively correlates with fashion involvement. The present study strengthens the finding that apparel expresses an individual’s personality by stating that consumers’ personalities are positively associated with fashion innovativeness. Once personality leads to a positive association with fashion involvement and innovation, the latter two traits show a positive association with purchase intention. Among the innovativeness and involvement, the latter has a more influential role in shaping the customer’s purchase intention. The examination of the effect of consumer personality on fashion consumption-related variables, involvement, and innovativeness has contributed to a better understanding of the mechanism that underlies the operation of an individual purchasing a product.

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Section: Literature Reviewmentioning

confidence: 99%

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Kaur

Malik

Singh³

2023

FIIB Business Review

View full text Add to dashboard Cite

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Factors Affecting Brand Loyalty At Hotpot Restaurant In Jakarta

Keni,

Clarissa

2024

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This research aims to indicate whether social media marketing, brand experience and brand image predict brand loyalty for hotpot restaurants in Jakarta, directly or indirectly, from a customer engagement perspective. One hundred forty-five respondents were consumers of hotpot restaurants in Jakarta, who distributed questionnaires online, collected data using a Likert scale, and processed it with Smart-PLS. The results show that social media marketing, brand image and customer engagement can positively and significantly indicate brand loyalty. Meanwhile, brand experience cannot positively predict brand loyalty. Finally, social media marketing and brand experience can indicate customer engagement positively and significantly. Social media marketing and brand experience can positively and significantly mediate brand loyalty. From these results, researchers hope that hotpot restaurant management can increase business competitiveness and create accurate marketing strategies to create satisfaction and the desire to enjoy the restaurant.

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Behavioural intentions in the UK fashion industry

Cited by 2 publications

References 0 publications

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Factors Affecting Brand Loyalty At Hotpot Restaurant In Jakarta

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