Behavioural intention of forest therapy tourism in China: based on health belief model and the theory of planned behaviour

What Explains Natives and Sojourners Preventive Health Behavior in a Pandemic: Role of Media and Scientific Self-Efficacy

“…However, the nonsignificant relationship between the perceived barriers of being protected and health-protective behavior (H7: β = 0.022, ρ > 0.05) highlighted the seriousness of the current pandemic crisis and the urgency to address the misaligned gap by improving effective communication with the citizens. Zhao and An (2021) also observed the weak relationship of the barriers of being protected with the health-protective behavior in a recent study.…”

“…In the pre-COVID-19 literature, HBM has been used to underline the breast self-examination behavior ( Didarloo et al, 2017 ), oral cancer prevention ( Jeihooni et al, 2019 ), exercise-related injury prevention program participation ( Gabriel et al, 2019 ), and healthy housing material selection of boomers ( Kwon and Ahn, 2019 ). Moreover, during the current pandemic crisis, HBM has been used to determine the consumers’ perception of forest therapy tourism ( Zhao and An, 2021 ), individual readiness towards home quarantine ( Al-Sabbagh et al, 2021 ), the role of community pharmacists in offering effective communication to society ( Carico et al, 2020 ), and citizens’ readiness to get vaccinated ( Zampetakis and Melas, 2021 ). The intensive use of HBM in recent times signifies its significance and meaningfulness in depicting public health-protective behavior.…”

“…Champion and Skinner (2008) reported that the fundamental constructs of HBM do not have definite relationships. To maximize the explanatory power of the research, several studies extended HBM ( Zampetakis and Melas, 2021 ) or adopted other theoretical stances to incorporate with HBM, i.e., Theory of Planned Behavior ( Zhao and An, 2021 ), Multidimensional Locus of Control Theory ( Nexøe et al, 1999 ), and Social Cognitive Theory ( Reid and Aiken, 2011 ). Jones et al (2015) also analyzed different sets of arrangement within HBM, i.e., the parallel and serial mediating effects of benefits and barriers of being protected, to define health-protective behavior.…”

“…For instance, mental health can be captioned as a double-edged sword in the pandemic; it can consistently be a barrier and a motivator to adopt health-protective measures, e.g., avoiding physical activities ( Marashi et al, 2021 ). Zhao and An (2021) argued that barriers of being protected are weakly significant constructs to define health-protective behavior. Therefore, the following hypotheses are proposed in the current research setting.…”

Thinking About Behavior: Perspective on Meta-Behavior in Education

“…Ajzen (1991) firmly believed that individuals would make rational and reasoned judgments to engage in a certain behavior by evaluating the available information, which resonates with Flavell's (1979) claim. Therefore, individuals are likely to engage with rational and reasoned judgments behavior if: (a) they believe that the behavior will lead to particular outcomes which they value, (b) the behavior is in line with normative belief, and they feel they are capable and have opportunities and adequate resources to perform the behavior (Conner and Norman, 1994;Ajzen, 2012;Ajzen and Sheikh, 2016;Burn and Roszkowska, 2016).…”