Behavioural Intention Determinants of Augmented Reality Technology Adoption in Supermarkets/Hypermarkets

Jajić, Ivan; Spremić, Mario; Miloloža, Ivan

doi:10.4018/ijesma.289632

Cited by 6 publications

(4 citation statements)

References 45 publications

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“…The majority of the public expressed positive emotions, including anticipation, trust and joy, when referring to AR and virtual reality [140]. Joy has been identified as an essential element in accepting new AR technologies [141]. AR's emotional impacts extend beyond educational realms, as it also relates to privacy concerns and continued intention to use AR-based systems, where joy positively correlates with privacy concerns and continued intention to use [142].…”

Section: Joymentioning

confidence: 99%

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Tu,

Jia

2024

Sustainability

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With the rapid growth of online entertainment live streaming, how to continuously innovate and achieve long-term sustainability has become a major challenge for the industry. Augmented reality (AR) technology offers users immersive interactive experiences and potentially addresses this challenge. The aim of this study is to explore how AR technology influences key components of user online experience—immersion and intention to pay—using survey data. Building upon the Hedonic Motivation System Adoption Model (HMSAM), this research incorporates aesthetic variables to theoretically expand the model in order to gain a deeper understanding of the mechanisms influencing user behavior. A questionnaire survey was conducted to collect 450 valid samples. Detailed analysis was conducted using structural equation modeling. The findings confirm that aesthetic design significantly impacts users’ judgments of content value and perceived ease of use, generating positive effects at the perceptual level. Additionally, AR applications enhance the quality of user experience, thereby stimulating intrinsic motivations such as curiosity and joy. Further analysis indicates that users’ curiosity and perceived behavioral control directly influence the level of immersion and intention to pay. Overall, the research results offer important insights into industry applications. This study successfully expands the HMSAM theoretically by incorporating aesthetic variables to enhance the explanatory power of user judgment mechanisms. The analytical framework proposed aids in understanding the potential mechanisms of new technologies on customer experience and commercial value creation. The research findings provide guidelines for technological design and marketing strategies of streaming platforms.

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Section: Joymentioning

confidence: 99%

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Tu,

Jia

2024

Sustainability

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“…Based on the previously mentioned, it is necessary to emphasize that the adoption of it could lead companies to develop a competitive advantage, generating loyalty, brand awareness, brand knowledge, and perceived value in the consumer (Varelas et al, 2021), as long as the basic concept is considered that perceived usefulness is a determining factor for technology usability (Bianchi et al, 2022), meaning that the adoption of new it must be appealing to the end user, their motivation, and the benefits it generates for them ( Jajić et al, 2022).…”

Section: Cluster 2: the Human Factor In Technological Adoptionmentioning

confidence: 99%

Adoção tecnológica no setor empresarial: origem, evolução e tendências de pesquisa

Duque,

Díaz

2024

rev.univ.empresa

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Objetivo: Este artículo presenta un análisis exhaustivo del origen, la evolución y las tendencias actuales de investigación en la adopción tecnológica en el sector empresarial. Introduce una metodología innovadora para mapear el campo, y la integración de las dos principales bases de datos globales mejora la comprensión de las tendencias y la evolución de la investigación en este dominio. Metodología: realizar un análisis bibliométrico de la investigación global sobre la adopción tecnológica en la literatura del sector empresarial, buscando a través de las bases de datos de Scopus y Web of Science (wos) desde el año 2000 hasta el 2022. La literatura se clasifica y analizautilizando el esquema metafórico del árbol de la ciencia, empleando técnicas bibliométricas y herramientas como Bibliometrix, Gephi y Terms of Service. Resultados principales: se identificaron cuatro principales grupos que enmarcan la investigación actual sobre la adopción tecnológica en el sector empresarial: gestión del conocimiento, el factor humano en la adopción tecnológica, innovación y competitividad, y nuevas tecnologías para las organizaciones. Conclusiones: Este artículo contribuye al tema mapeando y estableciendo sus direcciones actuales y futuras de investigación. Además, confirma la estrecha relación entre elementos como la tecnología y la competitividad y el factor humano como elemento catalizador entre ellos.

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“…According to the findings, attitudes towards the IoT are significantly influenced by performance expectations, facilitating conditions, enjoyment, trust, technical autonomy and danger. Jajić et al. (2022) investigated the adoption of augmented reality growing and exciting digital technology.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Intentions to adopt the blockchain: investigation of the retail supply chain

Mukherjee

Baral

Lavanya³

et al. 2023

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PurposeBlockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC.Design/methodology/approachTo examine the behavioural intention of employees in the retail SC, the research uses three theories – the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis.FindingsThis study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector.Practical implicationsThis study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only.Originality/valueThis study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC.

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Behavioural Intention Determinants of Augmented Reality Technology Adoption in Supermarkets/Hypermarkets

Cited by 6 publications

References 45 publications

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Adoção tecnológica no setor empresarial: origem, evolução e tendências de pesquisa

Intentions to adopt the blockchain: investigation of the retail supply chain

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