Behaviorism and Society

Krapfl, Jon E.

doi:10.1007/s40614-016-0063-8

“…In summary, researchers in the behavioral economics field of consumer choice should work more on research that: studies human behavior; can deliver rapid results; allows advanced statistical treatment; can be conducted in open natural settings; connects our science to other disciplines working on behavior; can deal with price sensitivity and the rest of the marketing mix extends individual data easily and inexpensively to large populations; can handle interrelationships of multiple variables influencing behavior; allows realistic interpretation for factors that are not easily open for experiments Therefore, we are arguing for a behavioral science of consumer and marketer behavior for its own sake, not as a symbol or sign of something else-a field where there is a bridge between behavior analysis and marketing science, and the emphasis is on direct measurements of the choice behavior in a more natural setting. Krapfl (2016) pinpoints, and we agree, that behaviorists need to specialize, that is, they need a deep understanding of one or a few business domains such as health care, financial services, or academic institutions so that it is possible to engage in serious discussions and analyses. Behavior analysis also needs to bridge over to other disciplines (Hantula 2016).…”

Section: Toward a Natural Science Of Consumer Behaviormentioning

confidence: 98%

“…According to Krapfl (2016), marketers tend to think of a marketing bifurcation that divides efforts into two foci, one pertaining to benefits and the other to attributes. Attributes describe characteristics of provider behavior or product features, whereas benefits describe what the customer gets.…”

Section: Choice-based Conjoint Analysis For Complex Situationsmentioning

confidence: 99%

Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

Sigurðsson

¹

,

Menon

²

,

Fagerstrøm

³

2017

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The impact of complex environmental factors on consumer choices and preferences can be analyzed through the prism of consumer behavior analysis, whereas variations of marketing attributes and their impact on choice can be measured using conjoint analysis. Considering the case of the constantly growing online food selections, we discuss choice-based conjoint analysis and explore the opportunities for behavior analysts to examine the interrelationships of multiple variables and socially important choice settings, and to promote desired behaviors. We show a few examples of using trade-off analyses in online food retail to understand consumer behavior with respect to healthy food items. As demonstrated in these examples based on our own pilot research, conjoint analysis can be used for complex behavior-that which is not amenable directly to an experimental analysis-or as an efficient initial step before moving into further experiments or analyses using biometrics (e.g., eye-tracking) or web analytics conducted in different settings such as e-commerce, e-mail, social media, or on mobile platforms. This paper summarizes the personalized, data driven economic analysis that is possible with a choice-based conjoint analysis.

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“…Even though interventions based on behavior analytic principles for individuals with ASD are established as evidenced-based, their use remains contested and under-utilized in many countries (Freedman, 2016;Krapfl, 2016). One country where ABA remains particularly contested and difficult to access is France (Amoureux, 2017).…”

Section: Accuracy and Tone Of Posts In An Internet Forum On Autismmentioning

confidence: 99%

“…It is possible that, to some extent, the absence of recognition of the effectiveness of ABA for the treatment of ASD by France's higher health authorities until 2012 (Haute Autorité de Santé and Agence Nationale de l'Évaluation et de la Qualité des Établissements et Services Sociaux et Médico-Sociaux, 2012) resulted in the population's limited use of behavior analytic interventions. Researchers have also suggested that the vocabulary used by our science (e.g., "normalize", "control", "operant") and a limited understanding of the field of behavior analysis are underlying elements resulting in misconceptions regarding ethical use and effectiveness of these interventions (Freedman, 2017;Keenan, 2015;Krapfl, 2016).…”

Section: Accuracy and Tone Of Posts In An Internet Forum On Autismmentioning

confidence: 99%

Perceptions of Behavior Analysis in France: Accuracy and Tone of Posts in an Internet Forum on Autism

Turgeon

¹

,

Lanovaz

²

2021

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Applied behavior analysis (ABA) remains highly contested and under-utilized in many countries for the treatment of individuals with autism. One country where ABA remains particularly difficult to access is France. One potential problem is that parents often rely on online resources such as social media to identify interventions for their child. These sources of information may not accurately portray ABA or even openly disapprove of the approach. To examine this issue, we used data mining methodology to extract, categorize, and analyze 897 messages on ABA published in a popular French internet forum based on their type, tone, and accuracy. Although messages were generally accurate and approving of ABA, our results showed that one in three messages fully or partially disapproved of the approach and one in four messages contained some inaccurate information. Our analyses also indicated that parents were more likely to approve of ABA than individuals with an autism spectrum disorder. Finally, we found that the number of approving messages published in the internet forum decreased with time, especially over the last five years. Together, these results support the relevance of developing system-level approaches to dispel misconceptions about ABA in languages other than English.

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“…Even though interventions based on behavior analytic principles for individuals with ASD are established as evidenced-based, their use remains contested and under-utilized in many countries (Freedman, 2016;Krapfl, 2016). One country where ABA remains particularly contested and difficult to access is France (Amoureux, 2017).…”

Section: Accuracy and Tone Of Posts In An Internet Forum On Autismmentioning

confidence: 99%

Perceptions of Behavior Analysis in La Francophonie: Accuracy and Tone of Posts in an Internet Forum on Autism

Turgeon¹,

Lanovaz²

2020

Preprint

0

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Applied behavior analysis (ABA) remains highly contested and under-utilized in many countries for the treatment of individuals with autism. One country where ABA remains particularly difficult to access is France. One potential problem is that parents often rely on online resources such as social media to identify interventions for their child. These sources of information may not accurately portray ABA or even openly disapprove of the approach. To examine this issue, we used data mining methodology to extract, categorize, and analyze 897 messages on ABA published in a popular French internet forum based on their type, tone, and accuracy. Although messages were generally accurate and approving of ABA, our results showed that one in three messages fully or partially disapproved of the approach and one in four messages contained some inaccurate information. Our analyses also indicated that parents were more likely to approve of ABA than individuals with an autism spectrum disorder. Finally, we found that the number of approving messages published in the internet forum decreased with time, especially over the last five years. Together, these results support the relevance of developing system-level approaches to dispel misconceptions about ABA in languages other than English.

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Behaviorism and Society

Cited by 13 publications

References 8 publications

Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

Perceptions of Behavior Analysis in France: Accuracy and Tone of Posts in an Internet Forum on Autism

Perceptions of Behavior Analysis in La Francophonie: Accuracy and Tone of Posts in an Internet Forum on Autism

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